體育課學生知覺大學運動設施環境服務、忠誠度及滿意度之關係

目的：探討體育課學生知覺大學運動設施環境服務、忠誠度與滿意度之關係，對象：4所大學參與選修體育課學生，合計750人（男性學生424人；女性學生326人；平均年齡19.80+1.84歲），方法：問卷調查法，工具：體育課學生知覺大學運動設施環境服務、忠誠度及滿意度量表，資料分析採用描述性統計、Pearson積差相關及多元迴歸等，研究結果指出：（一）體育課學生知覺大學運動設施、課後活動及體育課程等構面能有效預測忠誠度，其預測力達22.5%；（二）體育課學生知覺大學運動設施、忠誠度、課後活動及體育課程等構面能有效預測滿意度，其預測力達53.3%。結論：體育課學生知覺大學運動設施環境服務能有效預測忠誠度，且體育課學生知覺大學運動設施環境服務及忠誠度能有效預測滿意度。建議學校應重視大學運動設施的品質，體育課程的精緻化及多元化，課後活動的推動等，可以有效提昇學生的忠誠度及滿意度。

關鍵字

體育場；運動；比賽；參與意願；服務品質

並列摘要

The purpose of this investigation was to explore relationships between the collegial sportscape, loyalty and satisfaction perceived by students in physical education classes in 4 universities. The subjects were 750 students participated the physical education classes in Taiwan. The method was questionnaire. The instrument was the scale composited the collegial sportscape, loyalty and satisfaction for students in physical education classes. Those data were collected and analyzed by descriptive statistics, Pearson correlation, and multiple regression. Those results were as in the follows: (a) the loyalty perceived by students was significantly predicted by sport facilities, intramural sport activities, and physical education classes with the predictive power of 22.5%. (b) the satisfaction perceived by them was significantly predicted by sport facilities, loyalty, intramural sport activities, and physical education classes with the predictive power of 53.3%. In conclusion, the loyalty perceived by collegial students was significantly predicted by sportscapes in physical education classes. In addition, the satisfaction perceived by them was significantly predicted by sportscapes and the loyalty in physical education classes. It advised that managers of the university needed to improve the quality of the collegial sportscape, to enhance the quality of physical education classes, to promote the intramural sport activities, and to enhance the loyalty and satisfaction of collegial students.

並列關鍵字

Stadium ； sport ； competition ； participating intention ； service quality

參考文獻

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體育課學生知覺大學運動設施環境服務、忠誠度及滿意度之關係

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