Demand and Supply Management for Mae Wang Natural Tourism Site, Chiang Mai, Thailand

Mathana Inchai

《創新與經營管理學刊》 7卷2期 (2018/07) Pp. 70-82

https://doi.org/10.6270/JIBM.201807_7(2).0006

摘要

This study was conducted with the objective to study guidelines on Demand and Supply Management in Mae Wang Natural Tourism Site, Chiang Mai, Thailand. The questionnaire was used to collect data from 400 Thai visitors who came to the study area as single-purpose visitors and In-depth interviews were then conducted with 13 key informants being relevant to tourism in the area on the issue of community attitudes towards tourism and their management tourism requirements. The study found that the demand management should include 4 approaches which are; 1) Tourism management approaches focused on preserving the richness of tourism resources to retain the original visitor groups 2) The approaches to enhancing recreational activities related to natural exposure and activities for the elderly visitors 3) The approaches to increase the publicity of tourism sites, the abundance of natural resources, various recreational activities, easy access to tourism sites with low cost and 4) The approaches to increase the attractiveness of local special activities. The supply management should include 8 approaches which are; 1)The approaches to promote community participation in tourism planning and control schemes to take advantage of resources 2) The approaches to management and accessibility of the tourism sites 3) The approaches to amenities management for visitors should be well-managed 4) Service shops organizing for enhancing service standards 5) The approaches to management for the security of tourism sites 6) The approaches to the developed of the next generation of community leaders to be able to move the community tourism forward in the future 7) Integrate and develop several forms of tourism that are the identity of the community and 8) The approaches to develop new tourism routes.

關鍵字

Tourism demand ； Tourism supply ； Tourism management ； Mae Wang Natural Tourism Site