台灣陣頭文化創意加值之研究以台灣民俗藝陣－官將首文化創意商品開發為例

A Research on Taiwan's Value-added Cultural Creativity of Religious Ceremonial Performers the Development of the Cultural Creative Products-Taiwan's Folk Art Performers as Example

陳寬常

《萬能商學學報》 13期 (2008/07) Pp. 193-203

https://doi.org/10.29678/VCJ.200807.0012

摘要

台灣是個宗教信仰非常普及的地方，民間藉由信仰，來達到心靈方面的寄託，早期農業社會時，民眾於農閒時組隊集體演練，在慶典時表演各式藝陣來酬謝神明，民間稱之爲陣頭。藝陣活動是台灣民間生活的一種共同記憶。也是一種文化傳承。陣頭在表演時，力求詼諧逗趣的雜耍性格逼真地傳達出常民往日的生活情趣，表達出強烈的台灣生命力。台彎民俗藝陣中有許多角色可以作爲設計運用之元素，本研究藉由觀察民俗藝陣－官將首，取其誇張表現肢體姿態與獨特臉譜之造型概念，結合設計手法之運用加以轉化，將文化意涵融入造形創意，製作成文化創意商品。一方面創造商機拉近民眾與藝陣文化之問的距離，另一方面發揚地方文化特質，實現文化創意加值的可能性。

關鍵字

民俗藝陣 ； 商品開發

並列摘要

Taiwan 15 highly diversified in terms of religious faith. General population settled themselves through religious faith In the early agricultural society, people got together to drill after harvest At various kinds of ceremonies, the group of people who performed to appreciate spirits 15 called religious ceremonial performers. Religious ceremonial activities are a Taiwanese collective memory in life and a kind of cultural legacy The wit, circus-like performances convey general people's life and Taiwan's strong vitality Many characters in Taiwan's folk art performance are full of energy and good for design. God Commands, characters of folk art performance, wear unique masks and move exaggeratedly. By transforming the special design concepts of the God Commands, this research combines cultural meaning of the performance into design creativity to produce cultural innovative products. It is, in the one hand, to bridge the cultural gap between general populations and folk art performance. In the other hand, it is to introduce the features of local culture and realize the possibility of value-added cultural creativity.

並列關鍵字

Folk-Art Performance ； Product Development