高雄市西子灣風景區遊客休閒旅遊動機之研究

Research Kaohsiung Sizihwan Scenic Area Visitors Leisure Tourism Motivation

黃建超(Chien-Chao Huang)

《休閒運動期刊》 14期 (2015/09) Pp. 75-86

摘要

本研究旨在探討遊客的旅遊動機，並編製具信效度的旅遊動機之知覺感受同意度量表。以有效問卷790份，進行描述性統計、平均數、因素分析與差異分析。而得休閒旅遊動機平均數最高的前三名為「散步／聊天／談心事」（M=4.07）、「觀賞夜景」（M=3.96）、「與情人共處，製造浪漫」（M=3.93）。因素分析結果萃取「舒展身心」、「散步聊天」、「觀賞用餐」和「悠閒遛狗」4個因素。經t考驗和單因子變異數分析結果顯示人口統計變項在西子灣休閒旅遊動機的4個因素中有顯著差異。

關鍵字

遊客 ； 西子灣 ； 休閒旅遊動機

並列摘要

This study is to explore the tourism motivation and prepare a consent perception scale of the motivation with acceptable reliability and validity. With 790 valid questionnaires, descriptive statistics, averages, factor analysis and variance analysis were processed. The three highest leisure and tourism motivation derived are ＂walk and chat＂ (M=4.07), ＂night view watch＂ (M=3.96), ＂being with lover in romantic mood＂ (M=3.93). Four factors, extracted by factor analysis, were ＂relaxation＂, ＂Walking chat＂, ＂watch dining＂ and ＂relaxed Dog strolling＂. Resulted from t test and one-way Anova, there are significant differences within the demographic variables regarding to the four factors as variance showed.

並列關鍵字

Tourists ； Sizihwan ； Tourism Motivation