生態旅遊遊客綠色行為、休閒偏好與旅遊行為之研究

The Relative Study of Green Behavior, Leisure Preferences, and Ecotourism Behavior

劉泳倫(Yung-Lun Liu) ； 劉芳怡(Fang-Yi Liu) ； 李方君(Fang-Chun Li)

《休閒觀光與運動健康學報》 6卷2期 (2016/03) Pp. 26-47

摘要

本研究目的在探討綠色行為、休閒偏好與生態旅遊行為之相關研究，以嘉義高工學生為對象，採分層抽樣方式進行，共發出600 份問卷，得到有效問卷532份，以描述性統計、信度分析、因素分析、相關分析、t 檢定、單因子變異數分析、多元迴歸分析進行統計分析，研究結果發現：1.綠色行為中以「我不食用保育類動植物」最具有認同感；2.休閒偏好以「聽音樂」最感到興趣；3.生態旅遊行為以「我不會在文物古蹟上寫字留念」最具有認同感；4.不同人口統計變項對綠色行為、休閒偏好與生態旅遊行為具有顯著差異；5.綠色行為、休閒偏好與生態旅遊行為具有顯著相關；6.綠色行為、休閒偏好對生態旅遊行為具有影響。根據分析結果，本研究不僅對相關單位提出建議，亦對生態旅遊後續研究者提供研究方向。

關鍵字

綠色行為 ； 休閒偏好 ； 生態旅遊行為

並列摘要

The purpose of this study aims to investigate green behavior, the preference of leisure time activities and ecotourism behavior. The subjects are the students, in National Chia-yi Industrial Vocational High School, and stratified sampling method was used. 600 questionnaires were distributed, 532 of which were valid questionnaires. Descriptive statistics, reliability analysis, factor analysis, correlation analysis-test, one-way ANOVA analysis and multiple regression were utilized for data analysis. The results are as follows: 1. In terms of Green behavior, most students agree that ＂I do not eat animals and plants protected species.＂ 2. In the aspect of the preference of leisure time activities, ＂music＂ attracts most stdudents' interest. 3. As to ecotourism behavior, most students identify with ＂I will not write on the relic.＂ 4.The different demographic variables on green behavior, the preference of leisure time activities and ecotourism behavior are variant. 5. There are significant correlation of green behavior, the preference of leisure time activities and ecotourism behavior. 6. Green behavior, the preference of leisure time activities and ecotourism behavior have predictive power. Based on these findings, the study not only gives some suggestions to related institutions, but also provide other researches in the field of ecotourism with implications for further research.

並列關鍵字

green behavior ； leisure preferences ； ecotourism behavior