Research into Community Residents' Enduring Behavior of Autonomous Participation in Low-carbon Tourism

社區居民自主參與低碳旅遊之持續行為研究

劉漢城(Liu, Han-Cheng) ； 劉馥瑤(Liu, Fu-Yao) ； 陳朝圳(Chen Chao-Tzuhn)

《休閒觀光與運動健康學報》 7卷1期 (2016/12) Pp. 29-52

摘要

The current low-carbon tourism activities promoted by Taiwan are mostly dominated and planned by the government, while the voluntary promotion willingness of the public is generally slightly lower. This research takes 116 community residents ＂who start low-carbon tourism autonomously＂ as empirical subjects to understand the relationship between environmental cognition, environmental attitudes, and the enduring involvement of community residents' participation in low-carbon tourism. The statistical analysis methods include descriptive statistics, factor analysis, and multiple regression analysis, and Sobel's Z-test, in order to inspect the impact degree between environmental cognition, environmental attitudes, and enduring involvement willingness. The research results show that, environmental cognition has significantly positive effect on environmental attitudes, and environmental attitudes have significantly positive effect on enduring involvement willingness; in addition, environmental cognition can directly affect enduring involvement willingness, and the predictive power is shown in the regression analysis results.

關鍵字

Low-carbon tourism ； Environmental cognition ； Environmental attitudes ； enduring involvement

並列摘要

台灣目前推動低碳旅遊的活動多為政府主導規劃，民眾自願推動的意願普遍略低。本研究嘗試以「自主發起低碳旅遊」之116 位社區居民為實證對象，以瞭解社區居民參與低碳旅遊的環境認知、環境態度與持續參與間的關係。統計分析方法包括敍述性統計、因素分析、多元迴歸分析與Z 檢定，檢測環境認知、環境態度與持續參與意願的影響程度。研究結果為：環境認知對環境態度，環境態度對持續參與意願皆具正顯著影響，環境認知亦可直接影響持續參與意願，由回歸分析結果顯示具預測力。

並列關鍵字

低碳旅遊 ； 環境認知 ； 環境態度 ； 持續參與