本研究旨在探討臺灣日月潭旅遊者環境契合度、沉浸體驗與地方依戀之相關情形,並探討日月潭國內旅遊者環境契合度及沉浸體驗對地方依戀的影響。本研究採問卷調查法,以臺灣日月潭觀光風景區遊客為研究對象,針對日月潭遊客對於日月潭的「環境契合度」、「沉浸體驗」、「地方依戀」之問卷進行分析,採便利抽樣方式進行抽樣,問卷發放400 份,回收351 份,有效回收率為87.75%,所得資料經典型相關與多元逐步迴歸進行資料分析,研究結果發現日月潭國內旅遊者環境契合度與沉浸體驗有正向相關情形;經營管理、專注、環境資源、環境功能、時間扭曲感為迴歸方程式的顯著變項,其聯合解釋變異量為40%。就個別變項的解釋量來看,以「經營管理」層面的預測力最佳,其解釋量為25.5%,其次為「專注」、「環境資源」、「環境功能」、「時間扭曲感」,其解釋量分別為6.9%、4.9%、1.5%、1.3%。日月潭國內旅遊者環境契合度之「經營管理」、「環境資源」、「環境功能」以及沉浸體驗之「專注」、「時間扭曲感」對於預測地方依戀有達顯著,結論顯示日月潭國內旅遊者對環境契合度之「經營管理」、「環境資源」、「環境功能」以及沉浸體驗之「專注」、「時間扭曲感」為預測地方依戀之主要因素。
This study aimed at the relation among Recreationist-Environment Fit, Flow Experience and Place Attachment of Sun-Moon Lake travelers and the affection from the former two to place attachment. The method to carry out this study was using questionnaire survey, taking Sun-Moon Lake travelers as objects, analyzing questionnaires aiming at those recreationist-environment fit, flow experience, and place attachment. 400 questionnaires were sent out and 351 were returned (87.75%). After statistic analysis, which includes descriptive statistics, canonical analysis and multiple stepwise regression analysis, the result of this research showed that Sun-Moon Lake travelers' recreationist-environment fit and flow experiment have positive correlation. Management, attention, environmental resource, environmental function, and distorted sense of time are the significant variables of regression equations, whose joint explained variance is 40%. In terms of each variable, the best predictive power is management whose variance is 25.5%, and sequentially followed by attention (6.9%), environmental resource (4.9%), environmental function (1.5%), and distorted sense of time (1.3%). Management, environmental resource, and environmental function in recreationist-environment fit as well as both attention and distorted sense of time of flow experience of Sun-Moon Lake travelers are significant. In conclusion, management, environmental resource, and environmental function in recreationist-environment fit as well as both attention and distorted sense of time of flow experience of Sun-Moon Lake travelers are the main elements of prediction to place attachment.