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  • 期刊

產品設計-論一個人創作性

Product Design: On Individual Creativiality

摘要


一個人的創作性,固然可以針對企業的商品方案來進行設計詮釋;但反向來看,也有許多設計人及其知名案例,卻是原初只是基於個人的自由創作,而後才被納入商業考量,進行了大量或限量的生產行銷。我以為,前者的運作方式,一般較屬熟悉;至於後者,則涉及了一個人對自我的創作性的認識和期待,以及企業如何看待人才特質與原創物件的認知問題。是故,本文基於教學觀察和現象省思,嘗試從更根本、更宏觀的角度,來思考一個人的創作性的發生源起、歷程及其完成意義;並設想創作者一如詩人,首先為著個人的自由答問,持續地發掘新語言、打造新物件。文中探討和闡釋了「創作性與身體欲望」、「創作物件與商品設計」、「超越性與普遍化」、「創作與使用」、「對自我溝通與對他人溝通」等相關議題,期望這些的討論與結論能為設計教學、設計專業、企業經營或是有心從事物件創作的人,提供一些可資參考的想法和作法。

並列摘要


Individual creativiality can be defined as the design interpretation generated from a business prospectus; however, if from a reversed perspective, it can also be defined as something originated from the free creation of an individual and, eventually, the end result or product of either mass production or limited offering after some serious business considerations. It is the author's belief that we are much more familiar with the operational style of the former since the latter involves the recognition and expectations of how one view oneself in terms of creativiality and how businesses entertain the attributes and traits of that particular individual and the originality of the object he created. Therefore, this study intends, based on the observations gathered from actual teachings and self retrospections, to contemplate the origins, evolutions and the meanings upon its completion of the creativiality from a more fundamental yet grander perspective, and to imagine how can a creator, like any poet, while maintaining being self inquisitive, create new language and new objects. This paper will discuss and expound the issues of ”Creativiality and Bodily Desires,” ”Object creations and Merchandise Design,” ”Transcendency and Universality,” ”Creation and Utility,” ”Intracommunication and Intercommunication;” it's anticipated that all these discussions and conclusions will offer some insights and references in design teaching and for design professionals, business operators and whoever aims at becoming a creator.

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