探討Daniel Wong品牌精神的絲巾創作實驗

Experiments in Scarf Design Inspired by Daniel Wong

張茵(Yin Zhang) ； 謝詠絮(Grace Hsieh)

《實踐設計學報》 12期 (2018/12) Pp. 66-77

摘要

圖案是我們生活中最常見的東西之一，不同風格的圖案會給我們帶來不同的觀感。而當圖案應用於服裝設計上時，我們會有更多的考慮：什麼人適合什麼樣的顏色、圖樣與風格，都必須經過設計。印花作為現代服飾十分常見的設計手法，其早已融入大眾生活當中，而在這個基礎上，一個成功而出色的服裝品牌，應趨向讓自己的印花品牌化，使大眾可一眼辨識出品牌印花的獨特性，創造自身價值。而流行趨勢作為極其重要的方向引導，其為經濟、文化、政治等因素的綜合影響下所產生，是時代演變的重要依據，服裝設計的不斷變化亦是根據流行趨勢的走向。總體而言，品牌精神風格與流行趨勢對於一個品牌的印花設計走向尤為關鍵，品牌精神風格是品牌印花的中心，而流行趨勢則是隨著時間不停變化，印花設計元素亦隨之而變化。本文以服裝品牌「Daniel Wong」為例，從絲巾印花設計入手，由此認識印花設計的整個流程，了解並探討品牌精神、流行趨勢與印花設計三者之間的聯繫，更深入地認識品牌中的印花設計，了解其中的邏輯與公式。

關鍵字

印花設計 ； 品牌精神 ； 流行趨勢 ； 絲巾

並列摘要

Regardless of the impact and response we obtain from unlimited styles of patterns, they are one of the essential facets observed by the everyday human. This is why, when patterns are applied through fashion design, we must consider various aspects: what kind of colors, patterns and styles are suitable for what kind of people. Considering these questions are imperative when it comes to fashion design. More importantly, since stylized printing has become a prevalent means of artistic expression, it has already been integrated into the lives of the general public. Utilizing this concept as a foundation, a successful and outstanding fashion brand should incline to begin the branding of their one-of-a-kind printing, to better prime the general public in identifying the distinctiveness of the prints for their brands, in order to create and increase self worth. On the other hand, as the evidence of the revolution and transformation of time, fashion trends are influenced by a weave of factors such as economics, culture and politics. Therefore, the constant change in fashion design adheres to the signal of the fashion trends. Overall, a brand's printing design relies heavily on the style trend and it's very own characteristics. This thesis uses the well-known brand Daniel Wong as an example. In order to better discern the connection between the process of printing design, understanding brand characteristics, and fashion trends, we started from the brand's scarf printing design.

並列關鍵字

Print Design ； Brand Spirit ； Fashion Trends ； Scarf