整合狩野模型和品質機能展開法確認工業變頻器設計之市場要素研究

A Study of Market Essentials for Industry Inverter Design Through Quality Function Development

林志杰(Chih-Chieh Lin) ； 朱旭建(Hsu-Cheng Chu)

《實踐設計學報》 14期 (2020/11) Pp. 236-255

摘要

對於工業變頻器產品的開發而言，要設計出符合市場需求的產品，其產品企劃與設計階段是相當重要的一環。本研究使用Kano二維品質模式發掘客戶的實質需求，收集客戶聲音（Voice of Customer, VOC），再透過品質機能展開法（Quality Function Deployment, QFD）找出產品中的市場要素並轉化為設計與工程的明確開發方向，依矩陣關係找出最適化方案並控制開發成本，使各部門間的溝通完整聚焦。本研究之成果顯示透過品質機能展開的系統化決策，縮短開發時間並提升效率，並解決有效改善前代產品的缺失，分析與競爭產品間的差異並找出產品切入市場的關鍵，經由展會與產品設計競賽的回饋交叉驗證了市場要素，因此市場要素是確立產品的設計開發方向，而思考市場中的每個環節，仍然依靠開發技術團隊的經驗，而透過有共識與聚焦的開發流程有效提升整體效率。

關鍵字

工業設計 ； 品質機能展開 ； 市場需求 ； Kano二維品質模式 ； 變頻器

並列摘要

The product planning and design process is a very important part. That’s how to design products that meet the market demand for the development of industrial inverter products. Making the products competitive in the market and satisfying the needs of customers and consumers, The products of the market elements make the company profitable in order to survive and grow. Identify the market elements of the products that transform the market elements into the development direction of design and engineering. And carry out the quality function to ensure that the market elements are listed as important considerations for product development at all stages of planning, design, process and production. Identify the best practices and control development costs so that communication between departments is fully focused. The results show that systematic decision-making of quality functions can shorten development time and improve efficiency and solving the problem of effectively improving the lack of previous generation products, analyzing the differences between products and competing products than finding out the key to market entry. The communication and sales feedback cross-validated the market elements that won the award in the 2016 Global IF Product Design Competition Industrial Supplies Competition which made the products get a good publicity effect in the sales process and obtained the affirmation and orders from the industry and international customers. Therefore, the market element is to establish the direction of product design and development and thinking about each link in the market, still rely on the experience of the development of technical teams that through the development process with consensus and focus can improve the overall efficiency.

並列關鍵字

Industrial Design ； Quality Function Deployment ； Market Requirement ； Kano Model