結合ISM與ANP法於吹風機產品選購評價指標之研究

Integrating ISM and ANP into Construction of Product Evaluation Index for the Hair Dryer

陳文亮(Wen-Liang Chen) ； 江雅媚(Ya-Mei Chiang)

《高雄師大學報：人文與藝術類》 32期 (2012/06) Pp. 119-135

https://doi.org/10.7060/KNUJ-ES.201206.0119

摘要

企業轉以顧客為導向的產業型態，隨著顧客需求意識的提升，發展各種多元化與多樣化的設計。在為了滿足顧客需求的情況下，當顧客的需求屬性越多元化時，多重的期望使決策變得複雜且難取捨。本研究為深入了解顧客潛在對於產品選購時之需求屬性，以吹風機產品為例，結合詮釋結構模式（ISM）與分析網路程序法（ANP）獲得屬性之影響程度，透過詮釋結構模式計算涵蓋屬性間彼此之關連性，同時利用分析網路程序法確保評估權值的一致性與準確性，找出執行改善的優先順序。研究結果顯示，在選購指標中噪音量為顧客首重之因素，功能與外觀的改善遠不及品質效能的提升，透過產品評估指標的建立，讓業者及設計師瞭解顧客選購吹風機產品之方向，並且提供設計者在產品開發時的依據。

關鍵字

評估指標 ； 分析網路程序法 ； 詮釋結構模式 ； 吹風機

並列摘要

It is difficult to reach a consensus in customers' diversified demands. Thus it is essential to transform the basic business principles into customer-oriented industry. The research aims to deepen the understanding of the customers' demands through their purchasing behaviors when purchasing with a particular type of property that the product contains. For research purposes, the Hair Dryer will be used as an example for our product in the research. Combining the usage of both interpretive structural model (ISM) and analytic network process (ANP), we can achieve a certain degree of influence on the property within the product, while calculating the content's relationship of other similar set factors, ensuring consistency, standard, and the maintenance in setting a top priority on improvements. The end result of this research on the example we used has shown that the customers much more preferred ”Noise Level” of the Hair Dryer as one of the top contributing factors that determine the customers' demands of the product. In addition, through the product evaluation indicators, the improvements made to the product on its function and external design compares poorly with the promotion of quality and performance. These results reflect the customers' demand on the basis of product design, enabling the sponsors and designers to design the product to meet with the market's demands accordingly, and thus promoting customers' satisfaction.

並列關鍵字

evaluation index ； analytic network process ； interpretive structural model ； hair dryer

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