原住民文化創意產業執行創新管理的關鍵成功因素之研究

全球化之新知識經濟形態已轉變為以創新為主，亦是社會經濟體制發展的主流趨勢，而文化創意產業發展的核心價值，在於藉由結合藝術創作與商業機制，增強社會大眾的文化認同與更新產業經濟的行動實踐。近年來，因為原住民意識抬頭，政府開始重視原住民文化，以文化產業經營的邏輯來規劃原住民族產業的轉型，透過更多元的文化創意設計，營造更多原住民部落的新地景與新風貌，促進原住民文化創意產業積極開發的多面向進展，創新管理研究有其迫切性。爰此，本研究遂採用層級分析法（AHP）評價原住民文化創意產業執行創新管理的關鍵成功因素，首先將創新管理關鍵成功因素，歸納於四個評價構面與第二階層的四個評估要素，以及第三階層的十三個評價標準之架構，據予設計前測問卷，第一階段針對原住民族主管政府機關單位，及原住民族文化創意產業相關科系單位人員進行調查，以及後續實施的德菲法之專家評比。由研究結果可以看出，第二層四個評估要素之重要性程度，依序為（一）參與創新成員（二）組織制度（三）創新保護（四）週邊環境；第三層評估要素之重要性程度，依序為（一）保密機制（二）專利權（三）顧客互動（四）授權程度（五）策略聯盟等。期望研究結果與建議能對積極推動原住民文化產業發展的原民會或文化園區等單位，提供一個可資比較參照的架構模式。

關鍵字

原住民；文化創意產業；創新管理；關鍵成功因素；修正式德爾菲法

並列摘要

The new economic form of globalization has been transformed into a knowledge-based economy. The cultural and creative industry has become the mainstream trend of social and economic development. The value of development is expected to enhance the cultural identity of the public and update the industrial economy by combining artistic creation and commercial mechanisms. In recent years, as the aboriginal consciousness has risen, the government has begun to pay attention to the aboriginal culture, planning the transformation of the aboriginal industry with the logic of cultural industry management, and creating more new landscapes of aboriginal tribes through more cultural and creative designs. The new style promotes the many aspects of the active development of the aboriginal cultural and creative industries. This study used the analytic hierarchy process(AHP) method to evaluate the key success factors for the innovative management of indigenous cultural and creative Industries. The AHP is used to determine the level of each evaluation factor. The first level is the key success factor for innovation management. There are four evaluation facets in the second level and thirteen evaluation criteria in the third level. It can be seen from the results that the results of the second layer of the four evaluation factors are ranked in order of importance, namely (1) participation in innovation members (2) organizational system (3) innovation protection (4) surrounding environment. Among them, the third-level evaluation criteria are known from the results, and the order of importance of the third-level evaluation elements is (1) Confidentiality mechanism (2) Patent right (3) Customer interaction (4) Authorization degree (5) Strategic alliance. This study expects that the research results and recommendations can provide a comparative reference for the original people's association or cultural park that actively promotes the development of the aboriginal cultural industry.