消費決策的說服式資訊技術行為模式

Consumptions of Persuasive Technology

蔣肇慶(Jaw-Ching Chiang) ； 陳瑞馨(Ruey-Shin Chen)

《國立金門技術學院學報》 2期 (2007/02) Pp. 119-130

https://doi.org/10.7057/JNKIT.200702.0119

摘要

本研究融合心理學、行為學、社會學、行銷學及資訊科技、知識技術的學門知識，提出了解決策說服式技術行為模式。此技術其目的在使顧客經由知識庫系統引導之下，在專業知識如：衛生教育、環境的保護及知識教育的宣導，接受觀念、行為與態度的教導。在目前的研究領域裡，有確信度、吸引力的計算、道德行為及價值論等四個研究領域；研究者以知識庫系統為基礎提出消費價值的研究方向領域，以加強說服式技術在價值觀與整體品質上的行銷。

關鍵字

說服式技術 ； 消費決策 ； 模式

並列摘要

The Persuasive Technology was integrated with psychology, sociology, information technology and marketing. The purpose of this technology made customers accepted the technologies' concept and guidance that had health education, environment protection, school education etc. in recent years there had been renewal of interest in Credibility, Seductive Computing, Ethics and Theory of worth. A great deal of effort had been made on this technology. What seemed to be enhanced however was consumption. This subject deserved more than a passing notice. Therefore, in this study the main stress falls on Consumptions.

並列關鍵字

Persuasive Technology ； consumption