The Study of Fundraising Campaigns in Higher Education in Taiwan

台灣高等教育募款活動現狀之探討

顏郁芳(Yu-Fang Yen) ； 王興國(Hsing-Kuo Wang) ； 林鈺杰(Yu-Jay Lin) ； 黃英忠(Ing-Chung Huang)

《國立金門技術學院學報》 3期 (2008/03) Pp. 1-10

https://doi.org/10.7057/JNKIT.200803.0001

摘要

本研究的目的在於檢視高等教育機構的募款行為及其募款活動的執行情形。CASE 為一個組織嚴謹的募款機構，在文獻探討中被討論與分析。我們並針對常被高等教育機構運用到的募款方法與技巧進行整理與比較其異同點。本研究屬初步之探索性研究，故採取計劃性抽樣，以深度訪談的方式蒐集資料。總共有六所大學在此研究中針對其募款行為接受訪問。研究發現：（一）政府相關單位應該從旁輔助及鼓勵高等教育機構的募款活動；（二）高等教育機構應該瞭解募款活動的結果對組織的未來發展的影響與重要性，並確認其募款的觀念被普遍接受，最終能將募款的行為、結果與最初的目標結合。

關鍵字

募款 ； 高等教育 ； 募款方法

並列摘要

The purpose of this study lied in examining the implementation of the fundraising campaigns in the higher educational institutions. In the literature review, a well-structured fundraising organization, CASE, is mentioned. Latter the commonly applied fundraising techniques were examined and a list of the comparisons of the fundraising techniques was also provided. The research was an exploratory one, therefore programmed sampling and interviews were applied to collect data. Six universities were interviewed about their fundraising endeavor. The findings and suggestions were (1) our government should facilitate the higher educational institutions to undertake fundraising activities; (2) the educational institutions should be aware of the significance of the effects of fundraising campaigns and transmit the concepts to related targets; (3) some improvements of fundraising techniques can be made in order to meet the ultimate goal.

並列關鍵字

fundraising ； fundraising campaigns