中國傳統店鋪招幌、商業標記之相關文獻評述及初步探討

Initial Exploration and Concerned Documents' Comment of Chinese Traditional Stores' Signboards and Commercial Signs

李新富(Shin-Fu Lee)

《設計研究》 2期 (2002/07) Pp. 217-240

https://doi.org/10.30178/SJYJ.200207.0021

摘要

本文係進行「中國傳統店鋪招幌、商業標記之視覺設計研究」前，對相關文獻的分析評論與研究面向之初步探討。首先就研究緣由、目的與研究方法作一扼要說明，並就研究問題之性質、範疇與名詞釋義等予以詳加界定；其次，針對此主題之相關資料進行蒐集、歸類，並加以研讀、分析與評論，期能透過此探討過程， 瞭解論述焦點與研究態勢，並藉以釐清未來研究課題之方向。再者，經由相關史料之整理、分析後，亦對中國傳統市招及商業標記之發展源流、視覺符號設計類型，作一探索性的文史研究，並敘述其發展的脈絡與變遷，期能對此主題奠立更周延完整的前置作業與論述基石。

關鍵字

中國傳統店鋪 ； 招幌 ； 市招 ； 商業標記 ； 視覺設計 ； 文獻評述

並列摘要

This text is an initial exploration to the research direction and analysis comment of concerned documents before going on ”The Study of Visual Communication Design of Chinese Traditional Stores' Signboards and Commercial Signs”, Now we explain briefly the cause, purpose, and study method first, and classify in detail problems' character, field, and meaning of the nouns, etc; then, we go on collecting, classifying, studying, analyzing, and reviewing the concerned documents of this subject, we hope to understand the points of the comment and study tendency through the progress of this exploration, and define the direction of research task in the future , And after analyzing, managing the concerned documents, we give a cultural and historical research basic to the development, source, vision signs' design classification of Chinese traditional signboards and commercial signs, and describe the change and thread of its development, and we also expect to lay a complete foundation of pre-operation and comment to this subject.

並列關鍵字

Chinese traditional stores ； Signboards ； Storesigns ； Commercial signs ； Visual communication design ； Documents comment