海報設計之色彩解構機制與傳達性研究

Color Decomposing Mechanism and Color Communication of Poster Design

楊清田(Ching-Tien Yang) ； 李傳房(Chang-Franw Lee) ； 陳俊宏(Jun-Hong Chen)

《設計研究》 4期 (2004/07) Pp. 128-141

https://doi.org/10.30178/SJYJ.200407.0013

摘要

海報設計近年在台灣頗為盛行，數位化色彩設計日益普遍。本文旨在運用數位化手段，以電腦表色（CMYKW）方式，開拓色彩傳達的管道，提高形象傳達的效能。另，透過解構模式（程式）之設計，提供色彩成分之解析與構成應用參考。取材以台灣海報的「彩色」作品（電子檔）為主；採理論分析與實驗調查方式並行。研究發現：1. 海報設計的作品，可以依CMYKW五色成分解析其色彩形象，亦可透過成分累積，解讀群集作品的色彩風貌。2. 透過色彩解構模式，可以將CMYKW五色成分，擴展為CMYRGBKW八色之表現，擴大色彩構成應用的領域與選擇性。3. 解構色彩與作品色彩間，具有可連結之形象認知性。惟在解構程式設計上，精密度尚有不足，解構色彩的傳達性仍有提升空間。

關鍵字

海報 ； 數位色彩 ； 色彩解構 ； 色彩傳達

並列摘要

Poster design has become more and more popular in Taiwan recently, and a lot of those works are composed of digital color. The purpose of this study was to find out how color could be objectively conveyed through digital approach and to increase the communicative effect of images. On the other hand, by designing the color-decomposing program, we offered the method of analysis of color components and applications of composition of colors. Several colored works were selected from ”Taiwan Poster Design” for our analysis. Three major results were obtained. Firstly, works of poster design can be decomposed to five colors, including C, M, Y, K, and W, and by accumulating components of colors, the approximate style of a group of posters can be presented. Secondly, by the mode of decomposing of colors, we expanded the five fundamental colors, i.e., C, M, Y, K, and W, to eight colors, C, M, Y, R, G, B, K, and W, in order to enlarge the selectivity and the range of applications of color composition. Finally, according to the statistic analysis, there is a similar cognition of communication of colors in a color-decomposed work of poster and the original poster. The precision of color-decomposing program design was not pretty well, so that the communicative effect of decomposing color can be improved in the future.

並列關鍵字

Poster ； Digital color ； Color decomposing ； Color communication