文化商品開發中符號運用的意義－以湖本村文化創意產業為例

The Meaning of the Symbol Application in Developing Designing Cultural Commodities-An Example of Hu-Ban

王清良(Ching-Liang Wang) ； 李傳房(Chang-Franw Lee)

《設計研究》 6期 (2006/07) Pp. 90-98

https://doi.org/10.30178/SJYJ.200607.0009

摘要

以符號作為文化商品，是藉由八色鳥為湖本村的象徵，深究探討其與當地居民的相互關係。如此，以地方特有的符號運用在文化商品的開發設計上，不僅可增加其辨別性，因其特有之地方性，亦可杜絕商品被仿造的困境；因一旦地方性的符號建立：八色鳥意味著湖本村，而湖本村亦等同八色鳥。這樣的文化商品是相依相存、息息相關的。其意義不僅於商品實務上的開發與定位，更成就了湖本村以生態村為遠景的雛形。因為以八色鳥與天聖宮的符號象徵、人與鳥的互動、親鳥間的溫馨呵護餵養的行為，都讓人體會到屬於和諧美好的互依互存的相融，其間內在深層的意義在於保護。本研究的重要性，是將湖本村視為生態美好和諧之地，而遊客也會若八色鳥般，是相信這塊土地，並由此得到滋潤與調息；這樣的情懷，是吸引著遊客會心嚮往之，並會與八色鳥相同，年年造訪此地。

關鍵字

符號 ； 文化商品 ； 八色鳥 ； 湖本村 ； 意義

並列摘要

”Blue-winged Pitta” represented as the symbol of Hu-ban that made cultural commodities alik is to deep dive the relationship between Blue-winged Pitta and the residents of Hu-ban. Therefore, the symbol application in developing and designing cultural commodities is not only to enhance its own identity, because of its unique local, but also to avoid the dilemma of copy; if that's the case of the local symbol built: Blue-winged Pitta means Hu-ban, and Hu-ban means Blue-winged Pitta as well, which cultural commodities under above situation have an intimate connection with each other. The meaning of the symbol application is not only applied to the development and position of pragmatic product design, but furthermore achieved the rudiment of the ecological village that is the vision of Hu-ban's., Being felt a kind of the perfect harmoney depended on each other, there is the meaning of protection that deeply exists in among the symbol of Blue-winged Pitta with the local holly temple, the interaction between human beings and Blue-winged Pitta, and the activities of the tendering protections and feelings of the parent birds'. The significance of this research is to put Hu-ban village as the place with the ecological beauty and harmony, from where visitors as well as Blue-winged Pitta trust and can take a refresh and rest; lovely sharing the feelings to visit Hu-ban yearly.

並列關鍵字

symbol ； cultural commodity ； Blue-winged Pitta ； Hu-ban ； meaning