Life Aesthetics of Cultural and Creative Settlement -a Case Study of Taichung Shen Ji New Village

Ying Dai ； Shyh-Huei Hwang

《設計研究》 13期 (2017/07) Pp. 21-27

摘要

In recent half year, Shen Ji New Village in Taichung City has become a hot place where the young pay a visit and take pictures. Crowds of literary youth gather there and the energies of nature, creativity, aesthetic feeling are accumulated. Therefore, this re-search applied the methods of participant observa-tion and semi-structured interview to investigate and research the 34 stores which had located themselves in Shen Ji New Village and selected 5 stores among them for the in-depth analysis of their life aesthetics. As a result, 3 features of life aesthetics of cultural and creative settlement are gained: (1) the unique and concentrated beauty of the themes; (2) the natu-ral and gentle beauty of hand feeling; (3) the shared beauty of interactive learning. Meanwhile, 3 changes in cultural and creative settlement in modern society are also embodied: (1) transformation from single-function product to social conception product and symbolic product; (2) transformation from creative worker's unidirectional transmission to viewer's and creative worker's common participation in the cul-tural and creative learning; (3) transformation from pure product trading relationship to the aggregation of cultural capital.

關鍵字

newly-created settlement ； life aesthetics ； cultural and creative settlement