Study of the cultural and creative products with wealth image for Buddhism and Taoism Temples in Taiwan

林麗惠(Hui-Li Lin) ； 林芳穗(Fang-Suey Lin)

《設計研究》 14期 (2019/02) Pp. 23-28

摘要

It is important to be able to understand the user's use intentions and experience, to adapt the product design to the user, and to drive the development of the industry. The study purpose is Interview the visitors who already own cultural and creative products with wealth image for Buddhism and Taoism Temples, the data obtained will be analyzed qualitatively to discuss the message to be conveyed in the characterization design of the product, and to interpret the difference in the results of the visitors, and to discuss the motivation of the visitors. The result of the study shows that the cultural and creative products with wealth images in the temples in Taiwan have a good association for the majority of the visitors. The reasons for visitors to get the cultural and creative products with wealth images are dealing the problem of wealth、finding the peace in mind and the positive attitude. With the cultural and creative products with wealth images, visitors' pressure from the issue of wealth can be moderately relieved and become positive.

關鍵字

wealth image ； product ； visitor ； temple