台灣地方民俗藝陣八家將活動民眾觀賞行為之研究

The Study of the Taiwan's Local Folk Ba-Jia-Jiang Festivals Visitors Behavior

林保源(Pao-Yuan Lin) ； 蔡永川(Yung-Chuan Tsai) ； 洪大程(Ta-Cheng Hung) ； 廖本寬(Pen-kuan Liao)

《休閒運動保健學報》 3期 (2010/12) Pp. 72-82

https://doi.org/10.6204/JRSHP.2010.03.07

摘要

本研究旨在暸解台灣地方民俗節慶活動之觀眾觀賞行為之研究，以參與2009年屏東縣慈鳳宮『阿猴媽祖盃』民俗藝陣八家將比賽活動的觀眾為本研究之受試樣本，於2009年12月26日，採隨機抽樣方式施測，選取230位遊客進行問卷施測。共計發出正式問卷230份，回收230份，回收率100%。回收問卷經過整理及除錯後，得有效問卷209份，無效問卷21份，有效率90.87%，以統計軟體SPSS15.0版進行信效度考驗及描述統計與平均數差異考驗。本研究的研究發現如下：（一）、觀賞八家將表演活動的民眾以未婚、中年人、學歷為大學以上之本縣市居民為主。（二）、參與者的觀賞動機主要是為了享受活動過程中隊伍精彩的表現而陪同家人或朋友前來觀賞。（三）整體觀賞滿意度尚屬滿意，僅在觀賞視野部分滿意度較低，但多數民眾覺得八家將的動作儀態很好看，且多數民眾重遊意願偏高。（四）部分不同背景變項之觀眾在觀賞動機上有顯著差異存在。（五）不同背景變項之遊客在觀賞滿意度上無顯著差異存在。（六）遊客的觀賞動機與觀賞滿意度有顯著正向關係存在。最後，本研究依據研究結果提出相關之建議，以供主辦單位提升之觀賞滿意度及相關學術研究之參考。

關鍵字

民俗藝陣 ； 觀賞行為 ； 八家將

並列摘要

This study aimed to understand Taiwan's folk festivals where the audience watch the behavior of the study, to participate in the 2009 Ping Tung County the Taiwan's local folk Ba-Jia-Jiang festivals Visitors audience-based study sample of subjects, in Dec 26th 2009, picking random testing facilities. Select the 230 tourists were administered questionnaires. After finishing the questionnaire and debug recovery after obtaining 209 valid questionnaires, 21 were waste paper, efficiency 90.87%, the statistical software SPSS15.0 edition and validity tests and descriptive statistics with the average difference in the test. The Result of the study were as follows: (a) watch the performances of eight people in single, middle-aged, university degree or more residents of the county-based. (b) participant's motivation was primarily to enjoy the activities in the excellent performance of the team, accompanied by family members or friends who appreciate it. (c) is still satisfied with the overall viewing satisfaction, only satisfaction of watching some of the lower horizons, but most people will find eight action posture looks good, and most people will revisit the high side. (d) of the different backgrounds of the audience watching the motives have significant differences. (e) of different background variables on satisfaction of tourists in no significant difference. (f) participant's motivation and satisfaction have significant positive relationship. Finally, the results of this study, based on research related to recommendations for the organizers and government tourism departments to enhance their satisfaction with the viewing reference.

並列關鍵字

local folk festivals ； Visitors Behavior ； Ba-Jia-Jiang