職棒球迷選擇支持球隊因素量表之編製

Development of Factors for Supporting the Team Scale of Sport Fan in the Professional Baseball

吳曉雯(Hsiao-Wen Wu)

《大專體育學術專刊》 91年度 (下) (2002/05) Pp. 1-11

https://doi.org/10.6695/AUES.200205_91.0053

摘要

本研究目的是在編製一份可以了解職棒球迷選擇支持球隊因素的有效工具。以244名職棒球迷為研究對象，所用的調查工具為研究者自編的一份包含19題題目的量表。本量表組項目分析、因素分析等步驗，顯示職棒球迷選擇支持球隊因素量表可由六個主要因素所構成，包含「重要他人」、「戰績及知名度」、「令人欣賞的特質」、「金錢上的考量」、「熟悉性」和「屬地主義」，所能解釋總變異量為58.6%。經信效度考驗，結果顯示職棒球迷選擇支持球隊因素量表具有良好的信度與效度，可提供未來研究之需。

關鍵字

職棒球迷 ； 支持球隊因素

並列摘要

The purpose of this study was to develop a scale for understanding the factors that affected sport fans following a team. The participants were 244 sport fans in Professional Baseball. They were asked to respond to a scale containing 19 items. The inventory was structured by item analysis and factor analysis, the outcome showed that the scale was composed by ”significant others”, ”successful and famous”, ”popular traits”, ”economic reasons”, ”familiar reasons”, and ”geographical reasons”, which accounted for 56.8% of total variance. The results revealed that the scale was reliable and valid and it can be used for the future study.

並列關鍵字

sport fans in the Professional Baseball ； supporting reasons