- 期刊
觀賞七人制橄欖球賽感受刺激與滿意度之研究
A Study of Spectator Excitement and Satisfaction of Seven A-side Rugby Game
摘要
以往對於運動競賽觀賞的研究，多著重於觀賞行為與觀賞動機，而在觀賞所體驗的感受刺激少有涉獵。本研究主要目的在探索影響觀賞七人制橄欖球賽之成受刺激，建構運動觀賞滿意度模式，研究以球賽不確定性、小組攻擊得分、防守動作表現、集團爭球表現等因素，做為建構七人制橄欖球賽觀賞滿意度的模式。本研究以香港2001年七人制橄欖球賽為觀賞內容，邀請國內六所高中球員為受試對象，總計施測問卷227份，回收有效問卷211份。有效問卷經統計分析後，結果發現：1.觀眾在七人制橄欖球賽觀賞過程中成受刺激的類型為：扣人心弦、反敗為勝、踢球攻防、閃切過人、攻擊流暢、美妙傳球、獨跑得分、傳球得分、擒抱動作、倒地救球、得球反攻、防守紮實、正集團、倒地亂集團、爭邊球、衝撞攻擊等16項因素。2.經驗證結果發現，球賽不確定性感受與小組攻擊得分感受，是影響觀眾對七人制橄欖球賽觀賞滿意度的主要刺激。基於上述之研究發現，研究者認為可運用於休閒教育的推廣，厚植國人對運動競賽的觀賞基礎，以增加更多觀賞型態的運動參與者。
並列摘要
Most previous studies of watching sport games focused on the action and motivation of watching sports games, less on the spectator excitement of watching games. This study was an attempt to examine what influenced the excitement of watching seven a-side rugby games and construct a model of spectator satisfaction of watching sports game. The causes of uncertainty play, system play try, defence performance, team work would be included in the model of spectator satisfaction of seven a-side rugby. 2001 seven a-side rugby in Hong Kong was the spectator content and the players of six senior high schools in our country were the subjects. The total quaternaries were 227 and 221 were valid. Accord to data analysis, the finding are as following:1. The causes which influenced spectators to seven a-side rugby games were deeply impressed, turnover, kick and play, hit player, second phrase play, nice pass play, nark try, pass try, tackle, saveeing, count attack, nice defence, scrum, luck, line out, contact drive.2. The results showed that the uncertainty play and system play try were the two causes which influenced the spectator satisfaction of seven a-side rugby games. On the basis of our study, we found that the study was applied on the promote of leisure education, on attracting people's interests in sports spectator, and increasing the participations of sports spectator.