中部大專學生對保齡球館服務品質知覺與課餘參與行為之關係研究

A Study of the Relationships between Perceived Service Quality of Bowling Pool and Participation Behavior for College Students in Central Taiwan

林衢良(Chu-Liang Lin) ； 歐陽金樹(Chin-Shu Ouyang)

《大專體育學術專刊》 92年度 (下) (2003/06) Pp. 202-210

https://doi.org/10.6695/AUES.200306_92.0085

摘要

This study was to analyze the relationships between perceived bowling service quality and participation behavior of junior college students in Taiwan. Research objects were selected from 552 effective questionnaires by stratified sampling. Descriptive statistics, factor analysis, t-test, one-way ANOVA, Pearson's correlation were employed to process data. The findings are as following:1. Eight factors affecting college students' judgment on service quality in bowling pools are abstracted: staff's service performance, alley equipments, technical support, traffic convenience, quality and quantity of house balls, machine efficiency, quality and quantity of shoes, and price.2. The perceived and expected service quality was significantly different in the eight factors. The ”price” factor ranked the highest in expected service quality while the ”traffic convenience” factor ranked higher in perceived service quality. And among the factors for perceived service quality, ”the quality and quantity of house balls” has the greatest variance.3. Staff's performance, bowling equipments, technical support, traffic convenience, and perceived service quality were in significant positive correlation with participation time and regularity in practice location. However, the frequency of participation had negative correlation with alley equipment and traffic convenience.Based on the findings of this study, some suggestions were proposed for college physical education, bowling service providers, and future research.

關鍵字

保齡球 ； 服務品質 ； 知覺 ； 參與行為

並列摘要

This study was to analyze the relationships between perceived bowling service quality and participation behavior of junior college students in Taiwan. Research objects were selected from 552 effective questionnaires by stratified sampling. Descriptive statistics, factor analysis, t-test, one-way ANOVA, Pearson's correlation were employed to process data. The findings are as following:1. Eight factors affecting college students' judgment on service quality in bowling pools are abstracted: staff's service performance, alley equipments, technical support, traffic convenience, quality and quantity of house balls, machine efficiency, quality and quantity of shoes, and price.2. The perceived and expected service quality was significantly different in the eight factors. The ”price” factor ranked the highest in expected service quality while the ”traffic convenience” factor ranked higher in perceived service quality. And among the factors for perceived service quality, ”the quality and quantity of house balls” has the greatest variance.3. Staff's performance, bowling equipments, technical support, traffic convenience, and perceived service quality were in significant positive correlation with participation time and regularity in practice location. However, the frequency of participation had negative correlation with alley equipment and traffic convenience.Based on the findings of this study, some suggestions were proposed for college physical education, bowling service providers, and future research.

並列關鍵字

bowling ； service quality ； perceived ； participation behavior