This study aims at investigating the lifestyle and participation motives of the midland college students who join sports clubs. The method adopted here in this study is a convenience sampling of students from colleges in central Taiwan that participate in sports clubs on the long term basis. The data collected from the questionnaires is analyzed. The finding is that students join sports clubs with four motives. They want to develop fitness and athletic skills, expand knowledge, look for a sense of belongingness and entertain themselves. All lifestyles are significantly correlated to participation motives except for one. Those who are self-development oriented share a negative correlation with the motives of fitness and athletic skills development and knowledge expansion. The conclusion of the study is that entertainment incentives are what the students care the most. The more diversified lifestyles students embrace, the higher degree their requirement for entertainments becomes. In this case, the faculty should encourage the sports clubs to strengthen their entertainment function. It will effectively attract more students to participate in sports clubs.