臺中地區休閒農場經營現況之研究

Study on the Managing-scenarios of Leisure Farms in Taichung Area

張惠真(Hui-Chen Chang) ； 高德錚(Te-Chen Kao) ； 陳采晴(Tsai-Ching Chen)

《臺中區農業改良場研究彙報》 98期 (2008/03) Pp. 1-8

https://doi.org/10.6956/BTDAIS.200803.0001

摘要

本研究以臺中地區現有休閒農場為對象進行問卷調查，結果發現農場經營者年齡分布在51～60歲最多，教育程度以大學畢業居多，從事休閒農業經營以前有半數是營農轉經營休閒農場，另有四成為服務業轉經營休閒農場。農場經營年資以5年以下佔多數，農場經營項目以體驗與DIY最高，其次為販售農產品及提供餐飲，雖有19家農場設置民宿，但僅有9家已合法登記民宿經營，有偏低現象。准於籌設中農場有意願繼續申請許可登記但遭遇營建管理、土地使用、書面文件申請過程等問題。農場經營上遇到困難依序為財務管理能力不足、缺乏自然生態資源、同業競爭；希望政府協助訓練項目依序為財務管理訓練、電腦操作訓練、餐飲管理訓練。受訪者對經營休閒農場未來展望，七成以上介於很好與普通間。但經營者認為取得許可登記對實際經營休閒農場一點幫助都沒有，而且還有將來可能被扣稅之疑慮，影響經營者申請意願，造成合法經營休閒農場比例偏低現象，因此應加強建立休閒農場業者之法制觀念，並加強宣導合法之休閒農場特色，讓消費者對合法休閒農場認識與信任，再給予合法之休閒農場適當之利基，提升休閒農場合法經營率，不僅提高休閒農場素質、增進臺灣休閒產業之發展，亦能使消費者安心享受農村休閒。

關鍵字

休閒農場 ； 經營現況

並列摘要

The questionnaire objects were sampled from the leisure farms in central Taiwan. The results indicated that the age distribution for farm manager is ranged from 51-60, while most of them have college degrees. Half of the leisure farm owners were transferred from mass production farm sector, and 40% from service sector.The average management durations for those leisure farms samples were 5 years. The farm service item mostly is experiencing and DIY activities, next is sale of agricultural products and dining service. The 19 of 54 leisure farms own home stay facility, but only 9 farms have approval registration. Most of farms acquired the permission of establishing the leisure farm in 2006. The major problems of leisure farm licenses application is facility construction management, farm land utilization regulation and application document. The problems and difficulties on farm management are as follows: lack of financial management ability, lack of natural ecological resource, competition among farms. Hoping the government to assist items are financial management training, computer training and dining management training.Through the future aspects analysis for farm manager, it found that 70% of them considered between very good and good level. Moreover, the farm managers realized that the farm license registration booking has not only helpless to the actual farm management but also caused to pay more taxes and the lesser willingness of application. Therefore, more educational training should be offered to those leisure farm owners and practically offer them more incentive and proper legislation as to acquire the licenses. Then, it would help to increase the leisure farm quality and enhance the development of leisure industry and also the consumer will safely enjoy the farm village leisure time.

並列關鍵字

leisure farms ； managing-scenarios