中部地區青年農民經營果樹管理關鍵成功因素之研究－以農委會專案輔導之青年農民為例

Critical Successful Factors Survey on the Fruit Farming Management of Young Farmers in Taichung District: A Case Study on the COA Young Farmers’ Counseling Project

陳蓓真(Pei-Jen Chen) ； 梁燕青(Yen-Ching Liang) ； 陳世芳(Shih-Fang Chen)

《臺中區農業改良場研究彙報》 130期 (2016/03) Pp. 51-62

摘要

本研究進行青年農民經營管理個案研究，分析中部地區青年農民經營果樹管理關鍵成功因素中重要性依序為人格特質、創業動機、社會資本、知識資產及創業資源等因素，而「人格特質」中「開放性」的特質，是3位青年農民均具備的，即新世代從農者求新求變且勇於接受新事物新挑戰，是青年農民的優勢，也是經營農業重要的關鍵成功因素。對於農委會青年農民專案輔導政策的成效，青年農民對陪伴師在生產技術與行銷輔導給予肯定，行銷與加工訓練課程對其在農業經營上有實質助益，並讓全國青年農民經驗交流與分享。

關鍵字

青年農民 ； 關鍵成功因素 ； 個案研究

並列摘要

In order to identify the critical success factors on fruit farm management of young farmers in central Taiwan, A case study survey was conducted through the literature reviewing and in-depth interviews. The results showed that the critical success factors of fruit farming management of young farmers were personality traits, entrepreneurial motivation, social capital, knowledge assets, and entrepreneurial resources. The interviewed three young farmers found to obtain the open minding character of personality traits in which they could adjust their farm management goals following via new policies and mutative industry trend. The coaching effectiveness of the COA’s counseling projects for young farmers. The results indicated that the cultural techniques, market counsellings and the training program of horticultural products processing were helpful for young farmers in the fruit farm management.

並列關鍵字

Young farmer ； critical success factor ； case study