運用層級分析探討番石榴產銷班關鍵成功因素之研究

番石榴是臺灣重要的熱帶果樹產業，產銷班是農業運作的最小單位，本研究運用層級分析法(Analytic Hierarchy Process，以下簡稱AHP)探討番石榴產銷班關鍵成功因素之重要先後順序，藉此瞭解未來輔導產銷班時如何提升其經營管理關鍵能力。第一層級構面先後順序以「共同作業規劃」最重要，其次為「組織運作」與「提升經營收益」；第二層級構面以「共同經營模式構面」最重要，其次為「提高經營績效」、「行銷管理」、「新知識取得」、「班組織架構及財務管理」、「團結的班組織」、「降低生產成本」、「班場所設備及環境建構」。就整體的細項能力評估之先後順序而言，依序為「產品分級包裝」、「跨班組織之策略聯盟」、「產量之調節」、「生產市場導向之產品」、「人力共同運用」、「建立產品特色賣點」、「班員間共享技術及共同解決問題」、「資材共同採購」、「定期辦理講習座談及觀摩」、「優良品種之選擇」等。建議輔導番石榴產銷班時，可針對項目之重要順序加強改善，以提升經營管理能力。

關鍵字

番石榴；產銷班；關鍵成功因素；層級分析法

並列摘要

Guava is an important tropical fruit industry in Taiwan. The production and marketing group is the smallest unit of farmer's organization. This study adopted the analytic hierarchy process to improve management competence of guava production and marketing group in Taiwan. The order of the first level facet, the ＂collaboration planning＂ is considered as the most important, followed by organization operation and increase business income. Common business mode is the most important in second level facet, followed by improve business performance, marketing management, new knowledge acquisition, group's organizational structure and financial management, organizational unity of group, reduce manufacturing cost, group's facilities and environment settings. The top ten list of the assessment factors consists of product classification packaging, strategical alliance of cross-groups, production regulation, production of market-oriented products, common usage of manpower, establishment of product features, shared technology and common problem-solutions among the group members, common procurement of materials, regular lectures, selection of excellent varieties seminars, and observation-tours. All these factors are necessarily improved first, and then enhance the agricultural management competence of guava production and marketing group.

並列關鍵字

Guava ； production and marketing group ； key success factor ； analytic hierarchy process

國際替代計量

運用層級分析探討番石榴產銷班關鍵成功因素之研究

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