第二章、農業經營研究

Agricultural Management Research

蔡本原(Ben-Yuan Tsai) ； 許榮華(Jung-Hua Hsu) ； 楊廷珍(Ting-Chen Yng) ； 楊宏瑛(Hung-Ying Yang) ； 林秀滿(Xiu-Man Lin) ； 黃家興(Jia-Xing, Huang) ； 蘇偉程(Wei-Cheng Su) ； 簡妙宜(Miao-Yi Jian)

《臺中區農業改良場特刊》 125號 (2014/12) Pp. 181-195

摘要

農業經營研究室成立於民國65年，初期業務以農家記帳與生活改善之研究、輔導為主，隨著農業發展演進，研究工作分為組織輔導與經營改善二面向。組織輔導由輔導鄉鎮農民團體組織產銷班啟動，並辦理農業產銷班評核工作；整合轄區組織成立產業策略聯盟，協助產業縱向發展與橫軸連結；成立輔導團隊協助青年穩健經營。經營改善則由協助農民建立生產成本概念開始，以分析改善經營模式；利用農產品行情報導，將拍賣市場價格透明化；農業經營管理知識導入農民組織之診斷輔導工作；辦理農產品展售促銷以開創地區性農產品知名度；輔導國產優良品牌水果蔬菜品質認證作業，增加優良農特產品銷售管道；推動中部地區主要農產品產銷履歷制度提供安全健康之農產品予消費者；培訓農村農業資訊專員以建立農民意見與政府施政溝通管道。另農民暨消費者服務中心於103年併入本研究室，更進一步提供農民暨消費者受理單一窗口服務，由各種不同管道如電話、信件、E-mail等方式傳遞與交換農業推廣應用訊息。迄今，組織產銷班計有1,607班，產業策略聯盟143個，輔導本轄區27班獲全國十大績優產銷班，培訓163人擔任農業資訊專員。未來將著重於輔導農民組織，建構產業價值鏈，並強化經營管理模式之建立，以提供農民產銷規畫之參據，落實降低成本、產業結構調整與提升農業競爭力。

關鍵字

農業經營 ； 農業產銷班 ； 產業策略聯盟 ； 青年農民 ； 生產成本 ； 農產品 ； 產銷履歷 ； 農業資訊專員 ； 農民暨消費者服務

並列摘要

Agricultural Management Research Laboratory was established in 1976, initially the main tasks were farm accounting, research and counseling-based for improvement of life, with the evolution and development of agriculture, research work was divided into two fields including organization counseling and management improvement. Organization counseling started from counseling production and marketing groups organized by township farmers' associations, and went through with the assessment of agricultural production and marketing groups; integrated organizations to establish industrial of strategic alliance to help vertical development and horizontal links of industry; established counseling teams to help young people set up sound operation. Improving management started from assisting farmers to establish the concept of production costs, to analyze and improve business model; by the use of agricultural market reports, reviewing the price transparency of auction market; introducing agricultural management know-how into diagnosing and counseling farmers organizations; went through with display, sale and sale of agricultural products in order to create a regional agricultural products visibility; counseling quality certification operations of domestic excellent brand of fruits and vegetables, to increase sales channels of agricultural products; to promote the traceable agricultural production and marketing system in the central region to provide a safe and healthy agricultural products to consumers; training rural agricultural information commissioner to establish communication channels of the farmers' views and government policy. In addition, the farmer and consumer's service center is incorporated in our research laboratory in 2004, to provide single window services for farmers and consumers, through various facilities such as phone calls, letters, E-mail, etc. to transfer and exchange agricultural extension information. To date, there are 1607 production and marketing groups, 143 industrial strategic alliances, and through counseling, there are 27 groups eligible for the top ten blue-chip production and marketing groups, 163 trained people served as agricultural information commissioner. In the future, the laboratory will focus on counseling farmers' organizations, the construction of industry value chain, and strengthen the establishment of management model to provide references of production and marketing plans for farmers, and to implement cost reduction, adjusting industrial structure and upgrading agricultural competitiveness.

並列關鍵字

agricultural management ； agricultural production and marketing classes ； industry strategic alliance ； young farmers ； cost of production ； traceability of agricultural products ； agricultural information commissioner ； farmer and consumer services