香水商品的销售及影响因素－基于电商平台香水商品信息的数据分析

香水作为奢侈品的代表，一定程度上是地位、身份和品位的象征。目前，中国香水市场快速发展，国产品牌和国际品牌共同存在于市场上，消费者的消费能力和水平都在不断提高，因此，大量香水品牌想要进入中国市场。而互联网购物和消费的普及，使电商平台上的香水销售成为了香水厂商关注的焦点。因此，本文选取京东上的1009支香水作为数据，分析电商平台上香水产地、净含量等因素的市场分布，试图探究电商平台上香水销售的特点，并归纳出香水畅销的影响因素。

關鍵字

香水；电子商务；大数据；数据挖掘；精准营销

並列摘要

As the symbol of luxury, perfume represents status, identity and taste. Nowadays, Chinese perfume market is developing rapidly, both domestic brands and international brands exist on the market, the ability and level of Chinese consumers have been improved. Therefore, a large number of perfume brand aiming at enter the Chinese market. As the Internet shopping and consumption has become more and more popular, perfume manufacturers are focus on the e-commerce platform. Therefore, this paper select 1009 perfume as data on Jingdong Mall, analysis the factors of perfume, as the origin, net weight etc., which sales on electric business platform, trying to explore the characteristics of electric business platform perfume saling, and sum up the influencing factors of best-selling perfume.

並列關鍵字

Perfume ； E-commerce ； Big Data ； Data mining ； Precision Marketing

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香水商品的销售及影响因素－基于电商平台香水商品信息的数据分析

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