Does Innovative Discovery Lead to Creative Concepts?

Sei-Wo Winger TSENG

《Applied Science and Management Research》 5卷1期 (2018/09) Pp. 29-40

https://doi.org/10.6511/ASMR.201809_5(1).0003

摘要

In this study, we examined whether a subshape detected from pictures presented is related to the creative evaluation of the concept, which was design by the subshapes discovered, and any differences between design expertise and novice. Two different categories of subshapes were defined, known feature subshapes (KFS) and innovative feature subshapes (IFS). These results show that novice and expert designers exhibit differences in how they manage the ambiguity inherent in the design stimuli. The experimental results strongly evidence that with an increase in the ambiguity of the visual stimuli, expert designers produce more ideas and IFSs, whereas novice designers produce fewer. With an increase in ambiguity, the production of ideas by the expert designers increased consistently, whereas for the novice designers, idea production decreased with an increase in ambiguity, although the difference was nonsignificant. The creative evaluation of design ideas indicate that creative design concepts are facilitated by IFS subshapes, as well as by expert designers. The expert designers generated more subshapes and design concepts than did the novice designers, suggesting that they are very competent at working with visualisations to generate design ideas.The capability of expert designers to exploit visual ambiguity is interesting, and its absence in novice designers suggests that this capability is likely a unique skill gained, at least in part, through professional practice. Our results can be applied in design learning and education to generalise the principles and strategies of visual discovery by expert designers during concept sketching in order to train novice designers in addressing design problems.

關鍵字

Perceptual uncertainty ； Ambiguous figures ； Creative discovery ； Innovative sub-shapes ； Expert and novice designers ； Creative evaluation