A study on the Online Shopping Site with Providing the Convenience Store pick-up and Fast Delivery Service for the Low-Temperature Food

Yih-Ching Tsaih ； Hsiang-Chen Hsu

《Applied Science and Management Research》 7卷1期 (2020/09) Pp. 1-8

https://doi.org/10.6511/ASMR.202009_7(1).0001

摘要

As the online shopping market expands year by year, competition among industry players has become fiercer. Take food that needs to be preserved at low temperature as an example. Compared with general products, it has the requirements of fast delivery and convenience store pick-up. the benefits of delivery service provided by online shopping platforms are undoubtedly meaningful, but the provision of fast delivery and convenience store pick-up will result in higher logistics processing and delivery costs; For online shopping , how to make trade-offs and correct decisions between benefits and costs will become an important issue. This study shows that if the price of meat cutletss is reduced by 1%, the purchase probability will increase by 87%. Other products also have different results.

關鍵字

Low temperature food ； Fast delivery ； Convenient store pickup