Research on the Particularity of Online Shopping of College Students and Its Guiding Work

Kui Chen ； Wenxing Zhen

《International Journal of Social Science and Education Research》 4卷3期 (2021/03) Pp. 307-313

https://doi.org/10.6918/IJOSSER.202103_4(3).0044

摘要

In the 21st century, with the rapid development of network economy, logistics service and mobile phone application, online shopping has become a popular way for consumers to shop. Almost all college students have joined the army of online shopping and mobile payment, and become the main force of online shopping. Compared with the consumer groups engaged in social work, the consumer groups of college students have the characteristics of blind self‐confidence, lack of experience and inability to defend their rights and so on, which reflects the particularity of the consumer groups of college students. With the rapid development of the Internet economy, the relevant state authorities, relevant social public welfare organizations, online shopping platforms and other entities are also actively responding to consumers' demand for safeguarding their rights. Therefore, college students have the same opportunity and ability to safeguard their legitimate rights and interests as other consumer groups. The focal point of the reality is to arouse the consciousness of safeguarding rights of college students and enhance the confidence of safeguarding rights of them.

關鍵字

Online shopping ； Particularity of Consumption Group of college students ； Confidence in safeguarding rights and interests ； Ways to safeguard rights

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