There is one thing most people seem to know about standardization: It is slow. From a user's perspective, the competing technologies may present spurious differences that increase uncertainty, and create transaction costs. Established industry-wide standard development organizations (SDOs) may be slow to act, bureaucratic, and inflexible to changes in users' needs and new opportunities; consortia speed up the process of standardization. The paper aims at the consortia do indeed tend to correct these coordination failures. One thing is for sure: one part of standardization system requires a certain degree of revision and innovation.