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民意的中介及其阻絕:九合一選舉中電視政論的表現

The Mediation of Public Opinion and Its Impediment: On Television's Political Discussion in Taiwan's Nine-in-one Local Election

摘要


在媒體觀察與教育基金會的贊助下,我們於2014年九合一地方公職人選舉期間,針對九個晚間時段的時事議題談話節目進行觀察分析。為期四個月的抽樣觀察與內容分析後發現:選戰相關討論話題高度集中在台北市長選舉,且以柯文哲、連勝文兩位參選人的賽馬式新聞為討論主軸。在參與成員的組成上,政治核心體系成員與專家體系中的媒介系統專業人士佔據絕大多數,公民社會成員相對邊緣化。在選戰議題的主題化上,多數節目討論面向著重政治體系運作的技術與權勢階級的政治潛規則,候選人參選政見的評估則居弱勢。我們繼而以哈伯瑪斯公共領域概念裡,評價「合理的審議過程」的兩項指標:論述型態的自主與民意反饋管道的暢通,分別評估選戰中電視政論的內容表現。

並列摘要


Supported by Taiwan Media Watch, we conducted a content analysis of nine television political discussion programs during the prime time to evaluate their performance on issues relating with Taiwan's nine-in-one local election, which took place on November 29, 2014. After four months of observation, the study concludes with the following discoveries: (1) Despite the unprecedented wide categories of elected offices, Taipei City mayoral election grabbed predominant attention in most programs. Particularly, the focus of discussion centered on the horserace between two arch-rival candidates. (2) The participants mainly came from the core political system and the expert system, with a majority of the latter consisted of journalists and editors. In comparison, members from the civil society played a very marginal role as participants. (3) Subjects relating with uncovering the implicit power games among the political elites and the tactics of campaign took a lion's share on most programs' issue lists, while the candidate's political views and platforms only won scant attention. These discoveries are evaluated by reference to Jurgen Habermas's two indicators concerning "rational deliberative procedure": the self-regulating political discourse and the feedback between an informed elite and the responsive civil society.

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