台灣兒少電視的回顧、現況與反思

Review, Current Situation and Reflection of Children's Television in Taiwan

李秀美(Hsiu-Mei Li)

《傳播文化與政治》 3期 (2016/06) Pp. 1-29

摘要

電視兒少節目存在於台灣的媒體生態圈已逾半世紀，然而，無論就資源、人力、占有時段或播映時數，兒少節目在電視場域一直處於「邊緣」與「弱勢」位置，無力抵抗媒體重商主義將兒少當作商品的負面影響。究其原因，主要是媒體政策長期不彰，使得兒少影視在數位化時代，非但無法朝向產業規模開展，反而面臨萎縮的危機；再者，傳媒具有的市場和教育雙元特質的公共性未獲重視，以致文化給付孱弱，不足以扶持公共力量保障兒少傳播權利。本文從政策視角回顧台灣兒少電視的發展，陳述其現今的面貌，並以傳媒公共性論述和國外實例，反思台灣的兒少電視掙脫擠壓處境的生存之道。

關鍵字

兒少電視節目 ； 兒少媒體政策 ； 傳媒公共性 ； 兒少公共頻道 ； 兒少傳播權利

並列摘要

TV children's programs exist in Taiwan media ecosystem for more than half-century. However, no matter is resources, practitioners, broadcasting blocks or hours, Children's TV has been situated on marginal and vulnerable position of the TV field, unable to resist the negative impact of media mercantilism that treat children as commodities. The reason is that the official media policies have long-term inefficiency for children's TV program, not only makes the children's TV industry unable to develop, but makes a crisis of shriveling up. Moreover, the public failed to identify the publicity of media has dual qualities in market and education, the resource from cultural allowance is so poor that can't support enough public power to protect the children's right of communication. This article review the development of children’s TV in Taiwan from a policy perspective, presentation its current situation, and discuss publicity of media and foreign examples, to reflect how children’s TV can escape from squeeze situation to survive.

並列關鍵字

children's public channel ； children's right of communication ； children's television programs ； children's television policy ； publicity of media