媒介化理論與政治經濟學的思考對話：以學術傳播的媒介化為考察場域

A Dialogue Between Theory of Mediatization and Political Economy: Taking the Mediatization of Scholarly Communication as Research Field

劉忠博(Zhongbo Liu) ； 冼楚橋(Chu Qiao Xian)

《傳播文化與政治》 15期 (2022/06) Pp. 113-137

摘要

媒介化理論由歐陸學者提出之後，論者有意或無意地將政治經濟的因素排除在理論的建構過程之外，從而忽視媒介化理論與政治經濟學的聯繫。這點從媒介化陣營中近年來提出的分析概念可看出，無論制度論或社會建構論者，他們在解釋「為何有些場域能夠媒介化，另一些則否」的問題時，都留有缺陷，而考察這個問題背後的政治經濟因素，正好能填補理論解釋力的不足。立基於此，本文首先說明媒介化陣營中近年來提出的分析概念，除了對這些概念進行批判性的理解，也說明它們與政治經濟學的可能聯繫。其次，聚焦學術傳播的媒介化，我們將以西方期刊資料庫公司為例，說明資料庫原本作為一種計算引用率的媒介，然而在它建構傳播形構的過程中，將學者、圖書館、大學機構與政府單位等行動者納入形構，從而轉變為認證知識生產力的媒介。其後果是讓資料庫的名稱及其影響力的數值烙印在學者們的發表記錄之中，而技術的符號也因此銘刻在學術期刊的版權頁裡，成為學術傳播的常態性實踐。透過學術傳播場域的說明，本文認為媒介化研究應該從政治經濟的角度提問，並指出未來可能的三項關鍵議題，藉以更好地拓展媒介化理論的研究範圍。

關鍵字

深度媒介化 ； 媒介邏輯 ； 傳播形構 ； 傳播政治經濟學

並列摘要

After the mediation theory was put forward by European scholars, the scholars excluded the factors of political economy from the construction process of the theory intentionally or unintentionally, thus ignoring the possible connection between the mediation theory and political economy. This can be seen from the recent discussions of concepts of mediatization, whether institutionalist or social constructionists, they have failed in explaining the question of ＂why some fields can be mediated and others are not＂, and examining the political and economic factors behind this problem can fill the gap of theory in this regard. In response to the above question, firstly this paper introduces key concepts proposed in the mediatization theory community in recent years, and not only provides a critical understanding of these concepts, but also illustrates their possible connection with political economy. Secondly, focusing on the mediatization of scholarly communication, we will take a western journal database company as an example to illustrate that the database was originally used as a medium for calculating citation rates, but in the process of constructing the communicative figurations, the publishers integrated scholars, libraries, Universities and government units into the formation, thereby transforming into this medium for certifying knowledge productivity. The consequence is that the name of the database and the numerical value of its influence are inscribed in the publication records of scholars, and the symbol of technology is also inscribed in the copyright page of academic journals, which has become a normal practice of scholarly communication. Through the description of the field of scholarly communication, this paper believes that mediatization research should start from the perspective of political economy, and we also try to point out three possible future key issues, so as to better expand the research scope of mediatization theory.

並列關鍵字

communicative figurations ； deep mediatization ； media logics ； political economy of communication