中国软实力的评估：以马来西亚为例

Evaluation of China's Soft Power in Malaysia

潘永强(Phoon Wing Keong)

《南方大學學報》 4卷 (2017/08) Pp. 53-73

摘要

中国近年在经济和国力上有所提升，因此期望在硬实力以外，也在全球范围内推广软实力，以增进中国的影响与形象。中国与马来西亚在地域上接近，也维持稳定的双边关系，马来西亚也有大量华人人口，本文试图分析近年中国在马来西亚推展软实力的策略，以及相关努力的成效。基本上中国的崛起为马来西亚创造许多机遇与商机，但表现在制度、价值观与文明体系这些深层次的软实力领域上，中国的影响力尚待加强，中国在内政治理上的许多做法，也影响或削弱其海外软实力的提升。

關鍵字

软实力 ； 马中关系 ； 中国因素 ； 民意调查 ； 中国崛起

並列摘要

While the economic and national powers have been increased, China has tried to boost its soft power in worldwide to enhance its global influences and image, beside the hard power. Malaysia and China are geographically near each other and both countries have maintained the overall stability in bilateral relations. Malaysia has a large population of Chinese people. This paper attempts to analyze China's strategy on promoting its soft power in Malaysia in recent years and evaluate the effectiveness of these efforts. The rise of China has brought business opportunities for Malaysian. However, China need to strengthen its soft power, especially in the areas of institution, values and civilized system. The Malaysian ruling coalition has taken a pro-China stance and introduces China capital into country, these policies have raised a controversy among the ruling elite. In addition, the internal governance of China can also affect or weaken the effort to promote its soft power in overseas.

並列關鍵字

soft power ； Malaysia and China relation ； China's factor ； opinion survey ； China rising