交通行動服務（MaaS）之發展理念及營運構想

Development and Operation Concepts on Mobility as a Service

陳敦基(Dun-Ji Chen) ； 陳其華(Chi-Hua Chen) ； 劉仲潔(Chung-Chieh Liu) ； 張學孔(S.K. Jason Chang)

《土木水利》 45卷2期 (2018/04) Pp. 60-65

https://doi.org/10.6653/MoCICHE.201804_45(2).0009

摘要

交通行動服務（MaaS）係為結合智慧科技與共享經濟的新創交通服務模式，透過個人化多元運具整合旅運服務的提供，以促進公共運輸的服務效能。MaaS營運上強調客製化的供需媒合、購票的整合收付、機構的營運協作，以及車隊的整合派遣等機制；在推動組織上，宜採交通行動服務總合者與營運者合一的「公辦民營特許」型態。國內具備良好資通訊基礎建設及公共運輸系統的優勢環境，相信在政府與民間業者協力合作下，依據各地交通特性因地制宜，MaaS在各城市都有成功發展的機會，並建立「MaaS-Taiwan」的新典範。

並列摘要

Mobility as a Service (MaaS) is a new transportation service model that combines smart technology and the sharing economy, by offering the integrated service of travel through providence of personalized multi-modes to promote the efficiency of public transportation services. In operation, MaaS emphasizes customized match between supply and demand, integrated ticket purchases and payment, operations coordination among institutions, and the dispatch integration of fleets, etc. In the organization of implementation, it is advisable to adopt the ＂concession of public & private partnership＂ approach that combines the aggregator and the operator in MaaS development. With a favorable environment for the well-funded information & communications infrastructure, and the public transportation system, it is believed that under the cooperation between the government and the private industry, and based on local transportation characteristics, MaaS will have opportunities to be implemented successfully in each city of Taiwan, and establish a new model of ＂MaaS-Taiwan＂.