企業策略創業程序之個案研究：動態能力理論

A Case Study of Business Strategic Entrepreneurship Process: Dynamic Capabilities Theory

侯嘉政(Jia-Jeng Hou) ； 白如玲(Ru-Ling Pi)

《創業管理研究》 2卷4期 (2007/12) Pp. 89-112

https://doi.org/10.30132/JER.200712.0004

摘要

本研究以動態理論為基礎，參考能力生命週期觀點（Helfat and Peteraf, 2003）、企業策略創業程序（洪世章、蔡碧鳳，2006）、S曲線（Foster, 1986）之觀點，來驗證台灣鍛造鋁輪圈企業之策略創業程序。研究過程除了整理鍛造鋁輪圈產業技術典範創新成長曲線之外，發現企業資產累積與取用在企業策略創業程序中扮演關鍵性的角色。經由個案分析本研究提出三個研究命題：1.策略創業程序不因公司成立時間長短而有所差異，「機會辨識」、「資源取用」、「資產累積」三要素顯見於創業程序演化軌跡。2.「S曲線」、「動態能力生命週期」非顯而易見於策略創業程序，創業家或創業團隊的決策思維，關鍵的影響到企業創業軌跡的演化、以及產業的競爭情形。3.「策略創業程序」、「S曲線」、「動態能力生命週期」的觀察與學習有助實務經理人檢視企業與產業的能力發展。另外藉由影響企業能力的分歧與產業分化的討論，於文中提出鍛造鋁輪圈產業內廠商的競爭地位比較與目標市場攻略示意圖、鋁輪圈技術發展S曲線、產業內廠商動態能力生命週期，協助實務經理人觀察技術的創新、成長、極限及其「流向」，藉由有效管理策略創業程序中「S曲線」之缺口，提供經理人清楚、明顯的決策思考方向與策略規劃議題；最後本研究根據研究發現提出管理意涵與策略發展建議以及未來的研究建議。

關鍵字

動態能力 ； 策略創業程序 ； 能力生命週期

並列摘要

The study investigated a case on Taiwanese forging wheel businesses' entrepreneurship process and dynamic capabilities from the perspectives of capability life cycle(Helfat and Peteraf, 2003), strategic entrepreneurship process(Hong, 2006), and S curve(Foster, 1986), with the attempt to know how dynamic development of capability life cycle affects business strategic entrepreneurship process. Three hypotheses on technological flow and capability flow were raised in the present study to help practical management survey technological innovation, growth, optima and trend. 1. Instead of the time to bring into existence, the factors can be obviously observed in entrepreneurship process are opportunity identification, resources access and assets accumulation. 2. In, the decisions of entrepreneurs and their teams affect the track and evolution of entrepreneurship process and the industrial competitions more than the S curve and dynamic capability life cycle. 3. The observation about strategic entrepreneurship process, S curve and dynamic capability life cycle will be helpful to exam the capability development for enterprises or industries. By effectively manipulating the gap of S curve in strategic entrepreneurship process, the management can clearly and sensibly deal with issues on decision thinking and strategic management. In conclusion, some research discoveries drew from theories and the present study were discussed. Meanwhile, some management implications and respective suggestions for strategic development and future study were brought up for reference.

並列關鍵字

Dynamic Capabilities ； Strategic Entrepreneurship Process ； Capability Life Cycle