創業資源萃取與評估模式建構之研究：以塑膠製品製造業為例

Constructing an Entrepreneurial Appraisal Model Based on the Essential Resources: The Plastic Product Industry Cases

黃榮華(Rong-Hwa Huang) ； 楊長林(Chang-Lin Yang) ； 張清穩(Ching-Wen Chang)

《創業管理研究》 3卷2期 (2008/06) Pp. 61-88

https://doi.org/10.30132/JER.200806.0003

摘要

新創事業不但對創業者本身重要，同時也與社會整體經濟環境產生交互影響，此外，新創事業提供新就業機會，為社會注入一股安定的力量，因此，成功的創業對社會穩定與資源運用頗有貢獻。塑膠製品製造業因為進入門檻較低，常成為創業者創業的選項，多年來，台灣已累積有相當多的企業家數，但是中途因為經營不善而退出者也不少，許多退出者都感嘆肇因於創業時的評估錯誤。有鑑於此，本研究針對台灣塑膠製品製造業，廣泛收集及篩選新創事業之關鍵因素，並交付專家審慎思考提供增刪修改意見，萃取重要的創業資源，再以網路層級分析法（analytic network process; ANP），詳細計算各構面、策略主題，以及評估指標之相對重要性權數，建構完整的創業資源評估系統。最後施以案例實證，進行實際評估模型驗證與分析，研究結果提供新創業者，一套實務且科學的衡量工具，供其客觀評估有限資源質量，降低創業資源錯誤評估之發生率。

關鍵字

塑膠製品製造業 ； 創業資源 ； 評估指標 ； 網路層級分析法

並列摘要

New enterprise is important not only to enterprisers themselves but also affects the entire social and economic environment. New enterprise provides new job opportunities, resulting in successful enterprise contributing to social stability and resource application. Because of the low entry barriers in the plastic product industry, this industry is a popular choice among new entrepreneurs. Taiwan has long been a center of plastic product industry activity, with many such businesses starting up, while many have also disappeared owing to bad operations. Many of these businesses failed because of poor assessment of the risks. Consequently, this study examines the Taiwanese plastic product industry, gathers and screens key factors of new enterprises, and provides them to experts for careful consideration to provide opinions on whether they should be added or removed. Following extracting important entrepreneurship resources, this study applies the analytic network process (ANP) to calculate the relative importance weights of each dimension, strategic subject, and appraisal indicator, and then constructs a complete entrepreneurial appraisal model to provide new enterprises with a practical and scientific measurement process. This measurement is helpful in objectively appraising the limited qualitative and quantitative resources and successfully enhancing opportunities for successful business.

並列關鍵字

Plastic Product Industry ； Entrepreneurial Resources ； Appraisal Indicator ； Analytic Network Process