THEORETICAL ASPECTS OF MARKETING MANAGEMENT OF CONSUMER BEHAVIOR

Evgen Danilenko

《Traektoriâ nauki》 1卷4期 (2015/11) Pp. 2(1)-2(12)

並列摘要

The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, acquisition, use of goods or services and getting rid of them. The article presents a synthesis of current theoretical terminology provisions on identification and definition of the nature of consumer behavior, allowing to improve conceptual and categorical apparatus by determining definitions of ＂marketing management＂, ＂consumer behavior＂.

並列關鍵字

marketing ； consumer behavior ； marketing management of consumer behavior