We introduce a few electrostatic effects which attract the researchers in soft matter during the last ten years. Under the suitable condition, charged colloid particles of the same charge seem to attract each other to form condensed phases. The attraction is now identified as the many body interaction. The like charge attraction also arises in the DNA bundle which forms under the low ionic strength and the presence of the multivalent cations. The DNA charge condensation plays an important role here, where the fluctuation and the correlation of the condensed cations are responsible for the attraction between DNA. We also discuss the charge reversal of the DNA-histone complex, which is the fundamental building block of the chromosome. Finally the structure and the formation kinetics of the DNA-cationic lipid complex is briefly mentioned.