一個客家庄之地方特色產業之策略矩陣分析研究

The Research Analyzes Regional Industry Using the Strategy Matrix Methods in the Place of a Hakka Village

胡愈寧(Yu-Ning Hu) ； 吳建國(Chien-Kuo Wu)

《中華管理發展評論》 1卷1期 (2009/08) Pp. 41-58

https://doi.org/10.6631/JCMD.2009.1.1.41

摘要

苗栗之地方特色產業之一為三義木雕，三義木雕過去大量供應整個市場的需求，現今隨著產業外移，製造者跟著漸停產，現存的木雕師傅是累積了三、四十年的技術與經驗，是整個木雕產業的資產，但隨著外來的競爭者的打擊，以及經濟不景氣，迫使許多木雕業者轉行，如何是三義木雕再興起回到往日風采？為重要課題，本研究以策略管矩陣一觀念架構分析法，來解析三義木雕產業，分析三義鄉木雕產業發展現況瓶頸，並提出三義鄉地方產業之特色實證加值分析。

關鍵字

策略矩陣 ； 創意加值 ； 競爭優勢 ； 客家 ； 三義木雕

並列摘要

San-yi wood carving is by making and producing building up, a large number of demands for supplying the whole market of the past, Now moving with the industry to mainland China , the wood carving maker stops production gradually accordingly, the wood carving worker has accumulated technology and experience for thirty or forty years, That technology is an assets of the whole wood carving industry marker, but with the outside competitor, and economy is depressed, Forces a lot of wood carving industries change those profession, It is an important subject how to recover wood carving industries and get back to the elegance in the past again?. This research use strategy matrix methods to analyze San-yi wood carving industries. Hope to analysis the San-yi wood carving industries of develop the present situation， propose the characteristic real example adding value of the local industries.

並列關鍵字

Strategic matrix ； Value-added creative ； Competitive advantage ； Hakka ； San-yiwood carving