文創園區與文創業者的行為分析：以隨創觀點探討

Cultural and Creative Industry Parks and Behaviors of Entrepreneurs in Creative Industries: An Analysis by a Bricolage Perspective

洪緯典(Wei-Tien Hung)

《中華管理發展評論》 7卷1期 (2018/06) Pp. 61-70

https://doi.org/10.6631/JCMD.201806_7(1).0005

摘要

長期以來，文創產業的發展皆仰賴政府投注大量的資源，主要原因在於台灣的文創業者的資源限制。而政策制定者又以文創園區為主要的產業發展政策，意圖降低創業的門檻與風險，同時，也希望產生群聚的效應，能提升文創產業創新與創業的成效，以提升競爭力，成為經濟的推動引擎。然而，目前文創產業仍是處於高風險與高退出率的產業。有鑑於此，本研究以隨創（bricolage）的觀點，探討兩個主要的問題。第一、文創業者的創業動機與創業行為過程。第二、在這樣的過程中，文創園區是否以及如何影響文創業者的創新與創業行為。本研究除了理論貢獻之外，更希望能帶來實務上的效益。

關鍵字

文創產業 ； 文創園區 ； 隨創 ； 創業家精神

並列摘要

For quite some time, the creative industries depended upon government resources to drive its growth. The main reason of the dependence to government is that creative businesses and entrepreneurs have limited resources to explore to generate possibilities. For a long time, the policy makers in government are used to adopt platform strategy (i.e. cultural and creative industry parks) as creative industries strategy driving industries developments. Government may aims to reducing the barrier and risk for entrepreneurs to getting into creative industries. On the other hand, it may also hopes to generate cluster effects increasing the performance of innovations and business venturing in creative industries. However, creative industries were still belonged to a kind of industries with high risk and high failure rate. As the background referred, this research want to address two main research questions through the perspective of bricolage. The first, what is the motivations and business venturing process of entrepreneurs in creative industries? The second, how the platform strategy influences entrepreneurs’ innovation and entrepreneur behaviors? The research was expected to bring more practical implications for policy makers and entrepreneurs.

並列關鍵字

creative industries ； cultural and creative industry park ； bricolage