藥膳餐廳顧客的藥膳知識認知之探討

本研究係以台中市六家藥膳餐廳為對象，採問卷調查的方式，目的在探討不同背景顧客在藥膳知識認知上的差異。調查資料分別以描述性統計、單因子變異數分析等進行處理。受訪者樣本在性別、年齡、教育程度、職業、家庭生命週期與個人月收入等變異數上，分別以「女性」、「31-40歲」、「大專」、「服務業」、「已婚」與「30,000-51,000元」者居多。其藥膳知識認知測量的答對率共占61.2%。另一方面，亦進行人口統計變數與藥膳知識認知變數關聯性的探討，結果顯示受試者之性別、年齡、教育程度、職業在藥膳知識認知部分變數有顯著差異（p ＜ 0.05）。

關鍵字

藥膳；餐廳；餐飲；認知；知識

並列摘要

The respondents of this research are consumers of Yaoshan (refined medical cuisine) restaurants in Taichung city. The purpose of this research is to identify the differences among consumers from different backgrounds; their perception on Yaoshan knowlegde, and this survey is conducted by questionnaires. The data we collected were analyzed by means of frequency distribution, one-way ANOVA etc. According to the data obtained, it can be concluded that most of our respondents are females in terms of gender, ＂31-40 years＂ old in terms of age group, ＂university＂ in terms of academic background, ＂single＂ in terms of family life cycle, and 30,001-50,000NT. in terms of monthly salary. Among the Yaoshan knowledge questions asked, 61.2 % of them were correct. From the research with regard to the correlation between perception on Yaoshan and demographic variables, regarding to the perception of Yaoshan knowledge variables, there is significant difference between respondents gender, age, educational level, and also occupation. (p＜0.05)