休閒農場之慢食初探

An Exploration Study of Slow Food in Leisure Farms

掌慶琳(Janet Chang) ； 陳香吟(Erin Chen)

《2013 中華飲食文化國際學術研討會論文集》 第13屆 (2013/10) Pp. 373-395

https://doi.org/10.6641/PICCFC.13.2013.13.20

摘要

近年來，區域交通建設改善，使得觀光風氣日漸興盛，休閒產業逐漸發達，各式休閒農場亦逐漸興起慢遊與慢食之風潮，舉凡使用在地食材、減少食物哩程等作法受人重視，但由於慢食概念在臺灣剛萌芽，許多人尚不清楚此概念，或以為慢食僅是慢慢地吃。從相關文獻得知，此概念似乎會影響美食觀光之發展與觀光客之飲食消費行為，而從相關研究發現少有此類研究，遂引發研究興趣，期能瞭解遊客所認知之慢食概念究竟為何及其如何影響遊客飲食動機。為拓展吾人對此議題之瞭解，同時補充學術與實務之缺口，是以彙整本研究目的為：一、瞭解遊客對慢食概念的認知；二、休閒農場遊客之用餐動機。而本研究擬採用內容分析法，透過深度訪談20位相關對象，包含1位業者、3位員工及16位遊客，經由訪談文本分析得知，許多遊客原本以為慢食只是慢慢地吃，或以為慢食是以緩慢的步調及放鬆的心情享受美食，卻不知道自己在參與農場所提供的活動時，其實就在體驗慢食。遊客至休閒農場之動機多為享受農場帶來了愉悅氛圍、怡人放鬆的環境、親切的服務態度與農場的獨特性。

關鍵字

慢食 ； 休閒農場 ； 用餐動機

並列摘要

In recent years, the transportation infrastructure had been improved. The growing development of leisure and tourism contributes to the incubation of the slow travel and slow food in leisure farm, such as using local ingredients and the reduction of food mileage, etc. Although the concept of slow food started in Taiwan a few years ago, many people still have unclear idea about slow food. From relevant literatures, little research has been discussed in slow food. This research, hence, aims to explore how slow food is perceived in people's mind and how it influences the motives of gastronomic tourists. To understand this issue and fill the void between the academic and practical fields, therefore, the goals of this research are: (1) to understand the perceptions of slow food for tourists; (2) to find out the motives of tourists' dining experiences in leisure farms. This research intends to use content analysis, through in-depth interviews with thirteen interviewees including one boss of the leisure farm, three employees and sixteen tourists. By analyzing the contents of transcribed texts of interviews, that many visitors had thought slow food is eating slowly, or that slow food is relaxing their mood to enjoy food. Tourists didn't know the activities they are involved in are experiencing the concept of slow food. And the dining motivations of leisure farm tourists are farm atmosphere, pleasant environment, friendly service attitude, even the unique of farm.

並列關鍵字

slow food ； leisure farms ； dining motivations