探討旅遊體驗、休閒效益及行為意圖之關係－以創意旅遊旅客為例

隨著文化創意產業的發展以及人們消費型態改變，不斷追求高層次的需求滿足，使創意旅遊成為一種新興旅遊型態，創意旅遊提供不同的旅遊體驗模式，透過直接參與體驗和工藝坊之活動，瞭解旅遊目的地傳統文化，讓旅客獲得自我實現、社會互動、經濟等效益，在過去的研究較少探討創意旅遊之休閒效益，因此本研究主要是探討創意旅遊旅客的旅遊體驗、休閒效益及行為意圖之關係，以台中創意產業園區、羅東林業文創園區為研究地點，針對滿18歲以上參與體驗活動之旅客，採問卷調查方式蒐集資料，調查時間為106年4月至5月間，初步結果表示旅遊體驗對休閒效益有正向影響，旅遊體驗對行為意圖有顯著影響，休閒效益對行為意圖有顯著影響。希望能提供未來創意旅遊產業在規劃之參考依據，以規劃出優質的環境，使得創意旅遊在消費及生產上達成和諧及市場拓展。

關鍵字

創意旅遊；旅遊體驗；休閒效益；行為意圖

並列摘要

Development of culture and create industry and consumption patterns change with people, it's pursuit of high-level needs all the time, thus creative tourism has become a new type of tourism, and to provide a different mode of tourism experience, through direct participation in the experience and craft square activities to understand destination in the traditional culture tourism, then the visitors get self-realization, social interaction, economic and other benefits. In the past few studies explore the benefits of creative leisure and tourism, so this study is to explore the relationship among tourist experience, leisure benefit and behavioral intention. The study sites are Taichung Guangfu Village, National Center for traditional Arts in Ilan, Luo Donglin cultural and creative industry park. The participate is more than 18 years of age in the visitors experience activities. The survey was from April to May in 2006. The results show that the tourism experience has a positive effect on the leisure benefits. The tourism experience has a significant effect on the behavior intention, and the leisure benefit has a significant effect on the behavior intention. This study is to provide creative tourism industry in the future reference for planning purposes, and planning high-quality environment. The creative tourism is to achieve harmony and market development in the consumer and production.

並列關鍵字

Creative tourism ； Tourist experience ； Leisure benefit ； Behavioral intention

國際替代計量

探討旅遊體驗、休閒效益及行為意圖之關係－以創意旅遊旅客為例

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