融入使用者經驗的博物館觀衆研究與科技導覽設計模式：以國立中正紀念堂為例

The Use of a Technology Guided Design Model that Integrates User Experience at the National Chiang Kai-shek Memorial Hall

林聖硯(Sheng Yen Lin) ； 林展立(Chan-Li Lin)

《博物館與文化》 15期 (2018/06) Pp. 109-164

摘要

因應科技發展，博物館建置新型的科技導覽以提升服務品質，已蔚為趨勢，且現代博物館在各種新興休閒活動競爭下，為了服務全民，並與體驗經濟接軌，逐漸從文物導向轉為以觀眾為中心。為此，提出切合觀眾需求的科技導覽設計模式，以及理解博物館體驗價值的影響，方能予博物館合宜、具體的未來規劃。本研究依據上述研究目標分為兩階段研究。第一階段融入使用者經驗的理論與工具，提出雙軌八元素的科技導覽設計模式；第二階段再進一步探討博物館的體驗價值與參觀滿意度、未來科技化使用意願的關係。經由第一階段的文獻探討與田野調查，發展為第二階段的參觀滿意度量表和未來科技化使用意願量表，並於文物展視室舉辦示範點試辦活動，共收集到1279份有效問卷。研究結果發現，趣味價值和教育價值透過參觀滿意度間接影響未來科技化使用意願，而社會價值則能直接影響未來科技化使用意願。據此提出五項整體分析建議；一、引入適地化服務前需確保博物館資訊環境暢通；二、從科技展示類型與展品偏好設計科技導覽項目；三、雙軌八元素設計模式可作為博物館觀眾研究的參考程序；四、體驗價值為提升觀眾對科技展示滿意度的指標；五、考量社會價值來設計科技導覽項目。

關鍵字

博物館觀眾研究 ； 使用者經驗 ； 科技導覽設計模式 ； 體驗價值

並列摘要

In recent years, with constant innovations of technology and popularity of wearable mobile devices, museum around the world have gradually provided digital guides for visitors. In addition, with the development of an experiential economy, museums began to shift their focus from archiving and object-oriented operations to visitor experience. Therefore, it is necessary to understand the effect of the experiential value to improve visiting quality and cater to the future development of museums. This study first will do a literature review on user intention and needs to propose technology guided design strategies. Second, building on the outcome of the literature review, it will further explore the relation of experiential value, visitor satisfaction and the inclination to technological adoption. A total of 1279 valid questionnaire are collected through a demonstration site activity at a cultural relics exhibition room at the National Chiang Kai-shek Memorial Hall. The results show that the hedonic value and educational value indirectly affect technological adoption through the visitor satisfaction, and that social value can directly also affect technological adoption. Five recommendations are proposed through this outcome: First, ensure the quality of museum information environment before introducing appropriate services; Second, design technology tour project from different types of museum exhibit technology and exhibit preferences; Third, the Two-track and Eight-elements Design Model can be used as a reference for museum visitor studies; Fourth, experiential value should server as a indicator to enhance visitor satisfaction with technological exhibitions; Lastly, social values should be taken into consideration when designing technology guided projects.

並列關鍵字

visitor studies ； user experience ； technology guided design model ； experiential value