The £21 million New Art Gallery Walsall opened in February 2000, with multiple funding sources from National Lottery, City Challenge and European Regional Development Fund. The New Art Gallery was created to meet two purposes: to house the Garman Ryan collection and to regenerate Walsall. In its eighth year of existence, the article aims to examine the gallery's role in revitalizing the town. Using sources from off i c i a l documents, media coverage, literatures, internet and personal observation, this paper first presents a historical overview of the town, mainly in relation to its economic development and decline, then follows an examination of the town's urban regeneration plan. It goes on to look at the creation of the gallery and its architecture style. Lastly, it explores the role of the gallery in regeneration from economic, environmental, symbolic, cultural, and social perspectives.