博物館動態展示品與使用者經驗

Dynamic Museum Exhibits and the User Experience

呂佳珍(Chia-Chen Lu) ； 張雅甯(Ya-Ning Chang)

《博物館學季刊》 29卷3期 (2015/07) Pp. 89-102

https://doi.org/10.6686/MuseQ.201507_29(3).0004

摘要

博物館動態展示品的類型是影響學習的重要因素。展示品除了靜態展示輔以文字解說之外，透過互動的方式，能讓參觀者實際操作，瞭解或體驗各種科學概念、科技發展或是文化歷史背景。然而，目前有關博物館展示品的人機互動與使用者經驗研究卻相當缺乏。本研究之目的即在於瞭解現有博物館之動態展示品，其互動設計類型與使用者經驗之探討，使用者經驗包含使用性、愉悅性與滿意度。研究經文獻探討與專家討論後，針對國立自然科學博物館的科學中心的動態展示品，分為活化、操作、參與、互動式等四大類。隨後採用實地研究法進行問卷調查，共蒐集34 位受測樣本進行分析。統計結果發現參與式動態展示品的使用性最好，其次為活化式、互動式，最後為操作式。參與式動態展示品是讓參觀者直接進入到一個場域空間，參觀者可以立刻感受到場域的改變來自於本身的參與而有所差異，不需要指示牌的步驟說明。相反的，操作式動態展示品被認為是比較難以使用的互動模式，主要原因為操作式展示品和參觀者的互動是屬於單向互動且間接式回饋。4 種動態展示品有良好的愉悅性或主觀滿意度，但彼此之間則無顯著差異，更多研究意涵於本文中說明。

關鍵字

博物館動態展示品 ； 互動設計 ； 使用者經驗

並列摘要

Dynamic museum exhibits are an important factor in the learning process. In contrast to static displays with textual information, dynamic displays are interactive, allowing visitors to be involved in their operation to obtain information and experience scientific concepts, technological developments, and cultural and historical backgrounds. To date, research on museum exhibits that incorporate human-computer interactive displays and their relationship with the user experience is scant. The aims of the present study were to explore current dynamic museum exhibits and discuss interactive design and the user experience. The user experience consists of factors related to usability, pleasure, and satisfaction. Based on a review of the literature and expert evaluations, the dynamic exhibits in the Science Center of the National Museum of Natural Science were classified into four groups: activated, operable, interactive, and participative. A survey was administered to 34 participants using field research methods. The results indicated that optimal usability is achieved through participative exhibits, followed by activated, interactive, and operable exhibits. Participative exhibits enable visitors to perceive an immediate change when they enter a space, facilitating the user experience without instruction. In contrast, operable exhibits are considered more difficult to understand, when compared with interactive exhibits, as they involve unidirectional interaction and indirect feedback. The levels of pleasure and satisfaction experienced by visitors were good, with no significant differences in these levels among the four types of dynamic exhibits. Finally, the research implications are discussed.

並列關鍵字

dynamic museum exhibits ； interactive design ； user experience

參考文獻

王啟祥(2008)。博物館觀眾學習成果與影響研究的發展與啟示。博物館學季刊。22(4)，91-107。

王啟祥、于瑞珍(2007)。運用RFID 系統探討博物館觀眾參觀行為影響因素之研究。科技博物。11(4)，19-40。

吳淑華(2004)。展示構成與觀眾行為之研究：以臺灣鐵道之旅行特展為例。科技博物。8(3)，3-31。

李怡賢、李明聰()。

周書暉、林祐全(2011)。結合情境與情緒：人機互動理論沿革發展。傳播與管理研究。11(1)，29-68。